Digital Marketing Specialist

Proax Technologies•Mississauga, ON

22h•Onsite

About The Position

Proax Technologies is seeking a Digital Marketing Specialist to manage paid advertising campaigns across various platforms and produce supporting video and creative assets. This role is ideal for someone who enjoys hands-on execution, creative experimentation, and efficient ad production using modern tools. The specialist will work with existing manufacturer footage, product shots, and simple in-office clips to create high-performing ads.

Requirements

Experience managing paid ads (Google Ads and either LinkedIn or Meta required).
Ability to shoot simple photos and video clips.
Ability to edit basic videos using CapCut, Descript, Premiere Pro, or similar tools.
Strong attention to detail and consistency.
Ability to use AI tools to accelerate creative and copy workflows.
A testing mindset and willingness to iterate quickly.
Comfortable doing basic research on competitors, keywords, and trends to inform creative strategy.
Upload a cover letter containing only the word sensor.

Nice To Haves

LinkedIn or Meta Ads experience.
B2B or technical industry exposure.
Basic design skills with templates.
Experience formatting simple content or blog posts.

Responsibilities

Build and manage paid advertising campaigns across Google, Bing, LinkedIn, and Meta.
Launch and optimize campaigns for brand awareness, product categories, and retargeting.
Understand and optimize auction and bidding systems (CPC/CPM strategies, smart bidding, manual bidding).
Manage budgets, pacing, bids, audiences, keywords, and tracking to maximize ROI.
Test platforms and formats to identify top-performing channels.
Provide weekly performance updates.
Develop simple video ideas for ads and product spotlights.
Shoot quick video clips in-office (product close-ups, demo switches, sensor tests, etc.).
Edit videos using templates or AI-assisted tools, and repurpose manufacturer footage.
Add captions, simple transitions, and resize videos for different platforms.
Create multiple video versions for A/B testing and iterate based on performance.
Create static ads using brand templates.
Generate ad copy using AI and ensure technical accuracy.
Produce platform-ready creative variations.
Maintain a library of approved images, videos, and copy blocks.
Convert video clips or campaign insights into simple blog posts or written summaries.
Suggest landing page copy improvements based on campaign results and user behavior.
Stay updated on industry trends and competitors to refine messaging.
Add supporting visuals or short clips to existing content.