Assoc Integrated Mktg Spec

Medtronic•Lafayette, CO

3d•$60,000 - $90,000

About The Position

The Digital Marketing Specialist supports the planning, setup, execution, and day-to-day management of digital marketing campaigns for Medtronic’s US Surgical business. This entry-level role is suited to someone eager to learn, comfortable working across multiple digital channels, and motivated by detailed, hands-on work. The specialist partners with the Digital Marketing Program Manager, Surgical product marketers, media agencies, and vendors to help campaigns launch accurately, reach the intended audiences, stay on budget, and remain organized from planning through reporting. The role provides broad exposure to paid media, audience targeting, content planning, campaign operations, and performance measurement. Work location and travel expectations will align with business and team requirements. The role requires a bachelor’s degree and offers a salary range of $60,000 to $90,000 for U.S. locations excluding Puerto Rico and specific locations in California. It is eligible for the Medtronic Incentive Plan. Medtronic offers benefits and resources designed to support employees at different career and life stages.

Requirements

Bachelor’s degree required.
Broad theoretical job knowledge typically obtained through advanced education.
Flexibility, dependability, and willingness to take on new types of work as priorities change.
Attention to detail and pride in completing work accurately.
Willingness to ask thoughtful questions, seek feedback, and learn quickly.
Clear communication, follow-through on commitments, and judgment about when to raise questions or concerns.
Interest in AI and the changing digital marketing landscape, with an interest in building a foundation across channels, tools, data, and customer experience.
For baccalaureate degrees earned outside the United States, a degree satisfying the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Roles below the Principal level require unrestricted U.S. work authorization at the time of hire and for the duration of employment.

Nice To Haves

Internship or hands-on experience with a digital marketing team, advertising agency, in-house marketing organization, or student-led communications program.
Exposure to one or more digital advertising platforms, such as LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, or a programmatic media platform.
Experience creating social media or content calendars, coordinating public relations plans, assisting with campaign reporting, or managing digital content for a student organization or employer.
Experience working with spreadsheets, budgets, audience or contact lists, project trackers, web analytics, or campaign performance data.

Responsibilities

Set up and maintain digital marketing campaigns across paid social, programmatic display, paid search, and other advertising platforms, following established processes and quality standards.
Build, clean, organize, and quality-check audience target lists using account, role, specialty, geography, and other campaign criteria.
Track campaign budgets, purchase orders, planned and actual spend, pacing, and invoices; flag discrepancies or risks and maintain current budget documentation.
Develop and maintain digital content and campaign calendars that capture key dates, deliverables, channels, owners, approvals, and launch status.
Coordinate with digital marketing vendors, agencies, and internal partners to share requirements, manage deliverables, troubleshoot issues, and keep work on schedule.
Perform campaign quality assurance, including validating audience files, creative assets, links, tracking parameters, naming conventions, and platform settings before launch.
Support campaign performance reporting by gathering platform data, maintaining trackers and dashboards, and identifying basic trends or optimization opportunities for review.
Document campaign processes, organize shared files, and contribute ideas to improve team efficiency, data quality, and customer experience across digital channels.
Perform other duties as assigned.

Benefits

Health insurance
Dental insurance
Vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps global well-being program
Incentive plans
401(k) plan with employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement, subject to IRS earning minimums
Capital Accumulation Plan, available to Vice Presidents and above or subject to IRS earning minimums
Medtronic Incentive Plan short-term incentive