Assoc Integrated Mktg Spec

Medtronic • Lafayette, CO

1d • $60,000 - $90,000

About The Position

The Digital Marketing Specialist supports the planning, setup, execution, and day-to-day management of digital marketing campaigns for Medtronic’s US Surgical business. This entry-level role is suited to someone eager to learn, comfortable working across multiple digital channels, and motivated by detailed, hands-on work. The specialist partners with the Digital Marketing Program Manager, Surgical product marketers, media agencies, and vendors to help campaigns launch accurately, reach appropriate audiences, stay within budget, and remain organized from planning through reporting. The role provides exposure to paid media, audience targeting, content planning, campaign operations, and performance measurement. Work location and travel expectations will align with business and team requirements.

The position requires a bachelor’s degree and broad theoretical job knowledge typically obtained through advanced education. Medtronic offers a competitive salary and flexible benefits package. The U.S. salary range, excluding Puerto Rico and specified California locations, is $60,000–$90,000. The position is eligible for the Medtronic Incentive Plan (MIP).

Requirements

• Bachelor’s degree required.
• Broad theoretical job knowledge typically obtained through advanced education.
• For baccalaureate degrees earned outside the United States, a degree satisfying the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
• Roles below Principal level require unrestricted U.S. work authorization at the time of hire and for the duration of employment.

Nice To Haves

• Internship or hands-on experience with a digital marketing team, advertising agency, in-house marketing organization, or student-led communications program.
• Exposure to digital advertising platforms such as LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, or a programmatic media platform.
• Experience creating social media or content calendars, coordinating public relations plans, assisting with campaign reporting, or managing digital content for a student organization or employer.
• Experience with spreadsheets, budgets, audience or contact lists, project trackers, web analytics, or campaign performance data.
• Flexibility, dependability, attention to detail, willingness to learn, clear communication, and interest in AI and the changing digital marketing landscape.

Responsibilities

• Set up and maintain campaigns across paid social, programmatic display, paid search, and other advertising platforms, following established processes and quality standards.
• Build, clean, organize, and quality-check audience target lists using account, role, specialty, geography, and other campaign criteria.
• Track campaign budgets, purchase orders, planned and actual spend, pacing, and invoices; flag discrepancies or risks and keep budget documentation current.
• Develop and maintain digital content and campaign calendars covering key dates, deliverables, channels, owners, approvals, and launch status.
• Coordinate with digital marketing vendors, agencies, and internal partners to communicate requirements, manage deliverables, troubleshoot issues, and keep work on schedule.
• Perform campaign quality assurance by validating audience files, creative assets, links, tracking parameters, naming conventions, and platform settings before launch.
• Support performance reporting by gathering platform data, maintaining trackers and dashboards, and identifying basic trends or optimization opportunities for review.
• Document campaign processes, organize shared files, and contribute ideas to improve team efficiency, data quality, and customer experience across digital channels.

Benefits

• Competitive salary and flexible benefits package.
• Short-term incentive through the Medtronic Incentive Plan (MIP).
• For regular employees working 20 or more hours per week: health, dental, and vision insurance; Health Savings Account; Healthcare Flexible Spending Account; life insurance; long-term disability leave; dependent daycare spending account; tuition assistance or reimbursement; and Simple Steps global well-being program.
• For all regular employees: incentive plans; 401(k) plan with employer contribution and match; short-term disability; paid time off; paid holidays; Employee Stock Purchase Plan; Employee Assistance Program; Non-qualified Retirement Plan Supplement subject to IRS earning minimums; and Capital Accumulation Plan for Vice Presidents and above or subject to IRS earning minimums.
• Temporary employees are eligible for paid sick time as required by applicable state law and the Employee Stock Purchase Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level