Mktg & Business Development Coordinator

Kilpatrick Townsend & Stockton LLP•Atlanta, GA

20h•$36 - $46•Hybrid

About The Position

Kilpatrick Townsend & Stockton LLP is seeking a Marketing & Business Development Coordinator based in its Atlanta or Washington, D.C. office. The role supports firmwide marketing and business development efforts, primarily for the Intellectual Property (IP) Department and other practices as needed. It helps increase visibility, strengthen client engagement, and execute initiatives aligned with the firm’s strategic priorities. The position reports to the Associate Director of Business Development for IP and the Senior Business Development Manager. The Coordinator supports pitch and proposal development, market and competitive research, collateral updates, knowledge management, legal directory submissions, and marketing mailings. The role also coordinates regional initiatives, primarily for East Coast offices, and supports events from planning through on-site execution. It maintains CRM email distribution lists and the master marketing calendar, coordinates resources across firm departments and external agencies, and provides reporting on assigned activities and their effectiveness. This full-time, regular position offers a hybrid schedule combining in-office and remote work days. Some travel may be required.

Requirements

Undergraduate degree in Business, Marketing, Communications, or a related field.
At least 2 years of experience in professional services and/or business-to-business marketing.
Excellent writing, communication, and follow-up skills.
Strong computer skills, including advanced knowledge of MS Office, CRM systems, document management systems, PowerPoint, and Excel data organization and management.
Ability to work in a team environment and coordinate firm resources across service lines to support business development, including cross-selling and up-selling.
Strong planning, attention to detail, organization, prioritization, and deadline-management skills, with flexibility to handle shifting demands.
Ability to work independently and be action- and results-oriented.
Willingness to gain in-depth working knowledge of the legal field through continuous learning, including reading, seminars, and attorney interviews.
Willingness to provide on-site support for significant firm-hosted events and seminars, including events that may require travel.

Nice To Haves

Law firm background is strongly preferred; experience with Big 4 accounting firms, other professional services or consulting firms, and relevant agencies is also valued.
Familiarity with intellectual property law.
Collateral and proposal management experience.

Responsibilities

Coordinate pitches, proposals, and customized presentations, including retrieving information from the proposal generation system, managing attorney input, and ensuring proper formatting.
Conduct target-client and practice-area research and analysis to support business development.
Identify and capture practice-specific experience and knowledge, particularly for IP, including proposals and outcomes, pitch materials, RFP responses, cases, and skills.
Assist with legal directory submissions, including coordinating experience and submission details with partners.
Manage external marketing mailings, including event invitations, legal alerts, and other thought leadership.
Ensure marketing materials are accurate, polished, and aligned with firm standards.
Coordinate regional marketing initiatives, primarily for East Coast offices, and maintain internal communication and alignment across teams.
Coordinate seminars, webinars, client presentations, client dinners and receptions, business meetings, community engagement programs, speaking engagements, and sponsorships.
Coordinate event logistics, setup, vendors, and on-site point-of-contact duties; troubleshoot issues as needed.
Manage the creation and distribution of invitations and sponsorship advertisements.
Maintain CRM email distribution lists, with primary responsibility for West Coast and IP lists, and ensure events are accurately reflected on the master marketing calendar.
Coordinate resources and inputs from firm departments and, when needed, outside agencies to complete activities.
Provide timely reporting to the aligned Manager on assigned activities and support evaluation of effectiveness and ROI.
Participate in Marketing Team discussions to share knowledge and identify best practices and lessons learned.
Perform other selected projects to assist the Marketing department in delivering service.