Digital Marketing Specialist

Ziff Davis Shopping•Austin, TX

About The Position

As a Digital Marketing Specialist, you will be an individual contributor responsible for building, launching, managing, and growing an assigned portfolio of paid search marketing campaigns. You will work collaboratively within a team of seasoned digital marketing professionals but will also be expected to operate autonomously and follow Ziff Davis Shopping's documented PPC best practices to guide these campaigns toward specific performance goals.

Requirements

1-2 years paid search campaign management experience
Fundamental-level knowledge of Microsoft Excel (including basic formulas)
Fundamental-level knowledge of Google Ads and Microsoft Ads
Strong attention to detail
Excellent written and verbal communication skills

Responsibilities

Operate with minimal guidance as an individual contributor and own campaign management end-to-end
Own a tier 1 campaign portfolio (novice-level complexity)
Follow documented best practices to manage, maintain, and grow assigned portfolio through active campaign management (including ownership of ad copy maintenance and testing, bid/budget updates and keyword mining)
Communicate portfolio performance, challenges and escalations to manager(s) through weekly 1:1s, daily check-ins and ad-hoc outreaches
Review best practice documentation regularly and mentor with more-senior campaign managers to hone paid search skills and knowledge