Digital Marketing Specialist
About The Position
In this role, you can expect to work across a wide range of digital marketing and e‑commerce initiatives that support our online growth and customer experience. We’re looking for a detail‑oriented, proactive individual who enjoys balancing creativity, strategy, and data to help manage and optimize our digital presence. As our Digital Marketing Specialist, you’ll support and enhance our e‑commerce platforms and online sales channels while contributing to digital campaigns, promotions, and paid advertising efforts. This role is involved in SEO, AEO, and Generative Engine Optimization (GEO), performance tracking through tools like Google Analytics, and the creation and optimization of landing pages. You’ll also collaborate across teams to improve customer experience, support fraud prevention and order troubleshooting, maintain ordering platforms, assist with pricing audits, coordinate projects, and conduct market and competitor research.
Requirements
- Experience in digital marketing, e‑commerce, online promotions, or a related field
- Hands‑on experience with SEO best practices
- Hands‑on experience with digital analytics
- Hands‑on experience with paid advertising platforms (such as Google Ads)
- Hands‑on experience with CMS tools
- Hands‑on experience with CRM or ERP systems
- Experience using data to inform marketing decisions
- Ability to thrive in a collaborative, fast‑paced environment
Responsibilities
- Support and enhance e‑commerce platforms and online sales channels
- Contribute to digital campaigns, promotions, and paid advertising efforts
- Involved in SEO, AEO, and Generative Engine Optimization (GEO)
- Performance tracking through tools like Google Analytics
- Creation and optimization of landing pages
- Collaborate across teams to improve customer experience
- Support fraud prevention and order troubleshooting
- Maintain ordering platforms
- Assist with pricing audits
- Coordinate projects
- Conduct market and competitor research
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Paid holidays
- Discretionary profit sharing
- Life insurance
- 100% of a Direct Primary Care (DPC) membership paid by PDT if a wellness exam is completed
- Contribution to Health Savings Account (HSA) if a wellness exam is completed
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
