Digital Marketing Specialist

Western Governors University • Salt Lake, UT

2d

About The Position

WGU is driven by a mission to expand access to higher education through online, competency-based degree programs and is committed to being a great place to work for a diverse workforce. The university has pioneered a new way to learn in the 21st century, receiving praise from academic, industry, government, and media leaders. The Digital Marketing Specialist will be responsible for managing and executing paid online media, including social, video, display, and paid search, as well as optimizing these activities and reporting on performance KPIs and goals. This role involves consulting with the Media Manager to align strategy and plans for assigned audiences, implementing tactics to achieve WGU’s market engagement goals. The specialist should have at least 1-2 years of hands-on digital marketing experience with a proven track record in competitive markets, leveraging advanced digital marketing skills. Favored candidates will possess a strong understanding of all areas of digital marketing, particularly for display and video across major display and social platforms.

Requirements

• Bachelor’s Degree
• 1-2 years of active management of digital campaigns (social, display, remarketing, etc.).
• Demonstrates experience and knowledge of digital marketing in social media, display channels, and paid search.
• Experience with daily account management across Google Ads and Social platforms.
• A self-starter that can get the job done without constant supervision.
• Proficient in Microsoft Excel.
• Data, analytics, and developing reports should be exciting to you.
• Extremely organized when dealing with a large number of ongoing projects.
• Excellent communicator; able to thoughtfully prepare and present reports to other team members, and sr. leadership.

Nice To Haves

• Google or Adobe Analytics experience.
• Ability to navigate the Google UI
• Experience working with Microsoft Excel

Responsibilities

• Responsible for creating and managing paid video, display, and paid search (Google Ads, YouTube, Facebook, and LinkedIn) campaigns for specific college audiences and degree programs.
• Responsible for optimizing and testing ad performance on a granular level.
• Develop recommendations for new campaign, audience, and messaging approaches that align with the WGU media KPIs.
• Partner with internal teams to implement and execute campaign testing.
• Conduct bid management analysis and adjustments based on data.
• Manage and maintain campaign budget tracking and optimizations.
• Assist in report building, report development, data analysis and reviewing analytics for key opportunities.
• Responsible for providing data insights and actions for formalized reporting.
• Request creative as well as assist in ideation of creative concepts and messaging along with the internal WGU creative teams.
• Implement and manage audience nurturing lists and strategies across multiple digital marketing channels.
• Assist and collaborate in media planning recommendations.
• Manage 3rd party media relationships with digital and social partners.

Benefits

• bonuses
• medical, dental, vision, telehealth and mental healthcare
• health savings account
• flexible spending account
• basic and voluntary life insurance
• disability coverage
• accident, critical illness and hospital indemnity supplemental coverages
• legal and identity theft coverage
• retirement savings plan
• wellbeing program
• discounted WGU tuition
• flexible paid time off for rest and relaxation with no need for accrual
• flexible paid sick time with no need for accrual
• 11 paid holidays
• other paid leaves, including up to 12 weeks of parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees