Digital Marketing Specialist -GoFi

DriveTime • Bentonville, AR

9d • Hybrid

About The Position

The Digital Marketing Specialist is responsible for shaping and optimizing the end-to-end dealer experience across email, web, and digital channels. This role blends UX thinking, customer journey design, and data-driven marketing to create intuitive, engaging, and high-performing communications that strengthen GoFi’s brand and drive measurable results. You’ll work cross-functionally to ensure every touchpoint feels cohesive, customer-first, and purpose-built to convert.

Requirements

• 1–3 years of experience in digital marketing, email marketing, or a related field
• Bachelors degree preferred, or equivalent experience
• Experience designing and optimizing email campaigns and customer journeys
• Experience with email marketing platforms and campaign management tools (i.e.; Braze, Salesforce, etc.)
• Familiarity with UX/UI principles and design tools (Figma preferred)
• Strong analytical skills with the ability to interpret data and drive decisions
• Excellent written and verbal communication skills
• Ability to manage multiple projects in a fast-paced environment

Nice To Haves

• Background in A/B testing and lifecycle marketing
• Indirect auto industry experience

Responsibilities

• Designing and optimizing end-to-end customer journeys across email, landing pages, and other digital touchpoints
• Applying UX best practices to create intuitive, accessible, and user-friendly experiences that drive engagement and conversion
• Developing and executing email marketing campaigns from concept through deployment
• Building and maintaining responsive, user-centric email templates
• Continuously testing, analyzing, and optimizing campaigns using performance data and insights
• Designing and producing creative assets across email, web, print, and digital channels
• Ensuring brand consistency across all dealer-facing communications
• Monitoring and improving key performance metrics, including engagement, conversion, and Net Promoter Score (NPS)
• Leveraging A/B testing and experimentation to support continuous improvement
• Partnering closely with Sales, Product, and external vendors to execute marketing initiatives
• Acting as a liaison between GoFi Sales and vendor partners for promotional and marketing materials
• Ensuring alignment across teams to deliver a seamless and cohesive dealer experience

Benefits

• Medical, dental, and vision insurance
• 401(K)
• Company paid life insurance policy
• Short and long-term disability coverage
• Tuition Reimbursement
• Wellness Program
• Competitive pay
• Paid Time Off (wellness days, holidays, YOU time)
• Vacation time for part-timers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 501-1,000 employees