Digital Marketing Specialist
About The Position
If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.
Requirements
- Digital Marketing experience– 2-3 years.
- Flexibility of hours – nights and weekends.
- Technology proficiency preferred (CRM/ESP).
- Belief in relationship building and working as part of a team to achieve goals/results.
- Organized, responsible, and flexible in a fast-paced growth environment.
Nice To Haves
- Bachelor’s degree preferred: Marketing, Advertising, IT, or similar.
Responsibilities
- Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.
- Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.
- Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.
- Collaborate with cross‑functional teams to develop CRM communication strategies for email and SMS channels.
- Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.
- Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.
- Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer
Benefits
- paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
