Digital Marketing Specialist

Universal Development Companies • Johnson City, TN

1d • $60,000 - $80,000

About The Position

Universal Tool & Engineering (UTE) is looking for a creative and data-driven Digital Marketing Specialist to help grow our brand, increase engagement, and support business growth through strategic digital marketing initiatives. This role is ideal for someone who enjoys both the creative and analytical side of marketing. You’ll be responsible for creating engaging content, managing social media platforms, optimizing digital campaigns, analyzing performance metrics, and helping drive lead generation efforts across multiple channels.

Requirements

• 3–5 years of experience in digital marketing, social media, content creation, or related marketing roles
• Strong working knowledge of HubSpot CRM, including automation, workflows, reporting, and data management
• Experience with Adobe Creative Suite, WordPress, Hootsuite, and digital marketing platforms
• Strong copywriting, communication, and proofreading skills
• Ability to manage multiple projects, prioritize deadlines, and work independently
• Analytical mindset with the ability to turn marketing data into actionable insights
• Creative thinker with strong attention to detail

Responsibilities

• Create and manage marketing content across websites, social media, email campaigns, blogs, and digital platforms
• Manage social media strategy, scheduling, engagement, and online reputation
• Track and analyze campaign performance, website traffic, lead generation, and marketing KPIs
• Manage and optimize HubSpot CRM functionality, including workflows, automation, reporting, and user support
• Assist with HubSpot implementation projects and ongoing platform administration
• Optimize SEO/SEM strategies and manage paid digital advertising campaigns
• Conduct market and competitor research to identify trends and growth opportunities
• Coordinate marketing events, webinars, sponsorships, and promotional initiatives
• Collaborate with leadership and cross-functional teams to align marketing efforts with business goals
• Maintain consistent brand standards across all marketing materials and communications

Benefits

• Affordable medical insurance, with coverage starting the first of the month after just 30 days.
• Free Telemedicine Services: Access no-cost telemedicine for you and your family.
• Employee Recognition Programs: Celebrate and reward your achievements.
• Company-Paid Life Insurance: Full-time employees receive a $25,000 life insurance policy at no cost.
• 401(k) with Company Match: Plan for your future with up to 4% company match after 90 days.
• Paid Time Off (PTO): Begin earning PTO after 90 days of employment.
• Competitive Pay: Earn wages that reflect your skills and dedication.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed