Digital Marketing Specialist

Harbor Group Management•Norfolk, VA

1d•Onsite

About The Position

The Digital Marketing Specialist plays a central role in growing Harbor Group Management's digital presence and lead pipeline. This role is responsible for building and optimizing multi-channel campaigns, producing high-quality written and visual content, and using data-driven insights to continuously improve marketing performance across all properties and platforms.

Requirements

Bachelor’s degree plus 3-4 years of digital marketing experience or equivalent, ideally in a multi-property, multi-location or real estate context.
Excellent writing skills and the ability to verbally express ideas and opinions to individuals and groups.
Experience identifying specific areas for change, efficiency, and innovation.
Microsoft Office, particularly Excel, and Google Analytics and CRM system knowledge.
Comfortable managing multiple campaigns simultaneously and reporting performance within a fast-paced, growth-oriented environment.
Strong interpersonal skills with customer service-focused mentality and the desire to support, train, and partner with fellow associates.

Nice To Haves

SEO and SEM knowledge are a plus; direct experience is not required.

Responsibilities

Create, maintain, and publish digital marketing content by writing appealing descriptions and presenting images and photography in an appealing way.
Assist in managing vendor relationships to ensure timely, effective development of SEO, SEM, display campaigns, and ILS (Zillow, Apartments.com etc.) advertising which includes reviewing deliverables, tracking spend and reporting on performance.
Maintain advertising tracking and ensure proper system integrations between marketing platforms, CRM, and reporting tools.
Audit lead and contact lists, segmentation & clean up.
Enhance marketing performance by optimizing online content and consistently documenting insights, results, and optimization efforts for the internal team.
Regularly claim, verify, and update online business listings across platforms including Google Business Profile, Apple Maps, Yelp, ApartmentRatings, and other relevant directories; conduct ongoing audits to ensure accuracy and brand consistency across communities.
Audit and validate marketing costs for key campaigns, categories, and channels.
Collaborate with the marketing team to ensure creative execution is in alignment with marketing goals.
Audit and maintain consistent and on-brand messaging for each community.

Benefits

Competitive Salaries & Bonuses
Medical, Dental & Vision Plans
401(k) Plan with Employer Matching Contributions (including part-time employees)
Paid Time Off (PTO) & 10+ Paid Holidays
Paid Parental Leave
Paid Birthday Off (Multifamily)
Flexible Spending Accounts
Company-Paid Long-Term Disability
Company-Paid Life Insurance
Short-Term Disability
Health Savings Account with Employer Contributions
Pre-Tax Commuter Benefit (Corporate)
Wellness Perks (including part-time employees)
FinFit Financial Wellness Program
Legal Resources
Employee Apartment Discount (including part-time employees)
Employee Referral Program (including part-time employees)
Employee Assistance Program (including part-time employees)
Tuition Reimbursement
Insta Pay Eligible
Volunteer & Community Service Opportunities
Employee Recognition & Awards