Digital Marketing Specialist - (Hybrid)
About The Position
The Digital Marketing Specialist will be an integral member of the marketing department. This position will play a key role in supporting our franchise marketing and franchise sales teams by managing CRM workflows, email campaigns, and performance tracking. Additionally, this role will assist in B2C marketing programs that serve our nationwide network of franchise owners. This role will work closely with our SEO Marketing Manager, Content Marketing Manager, and cross-functional teams to ensure that campaigns are executed seamlessly and aligned with business goals.
Requirements
- 2-4 Years of digital marketing experience
- HubSpot certification(s)
- Have a thorough understanding of HubSpot and how to utilize the platform as well as inbound marketing principles to attract and convert highly qualified leads
- Strong Communication skills
- Excellent time management including trafficking projects and meeting multiple deadlines
Nice To Haves
- Previous franchise marketing/sales experience preferred, but not required
Responsibilities
- Manage the franchise website (www.cruiseplannersfranchise.com) to ensure information is always up to date and continually optimize to convert leads
- Build and optimize workflows, email campaigns, sequences, and lead nurturing journeys
- Segment audiences, manage lists, properties, and ensure CRM data hygiene
- Create landing pages, forms, and calls to action; update content and help optimize pages with backlinks and SEO-rich content that support key targets
- Collaborate with team members to support lead lifecycle tracking and campaign performance reporting
- Develop, implement, and track brand awareness campaigns and franchise advertising – regularly measure performance using HubSpot reporting and metrics
- Manage the qualification and distribution of sales leads based on lead scoring and other best practices
- Implement, maintain and coordinate marketing/advertising schedule
- Maintain solid relationships with industry publications and help team meet deadlines
- Help prepare marketing templates, workflows, and collateral for B2C programs
- Provide backend support for deployment and analytics
- Ensure CRM functionality and marketing tools are optimized for use by our franchise owners
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
51-100 employees
