Digital Marketing Specialist

Capriotti's Support Center•Las Vegas, NV

9d•$55,000 - $60,000

About The Position

Capriotti's Sandwich Shop, Inc. is now hiring for a Digital Marketing Specialist for our Las Vegas Corporate office. See instructions below on how to apply! About Capriotti’s: At Capriotti’s Sandwich Shop, our mission is to be extraordinary — in our food, our people, and our marketing. We’re growing fast and looking for a talented Digital Marketing Specialist to join our Marketing team in Las Vegas. Position Overview: The Digital Marketing Specialist will execute and optimize marketing campaigns across owned channels (email, SMS, app, and push) and support digital menu performance on third-party delivery platforms. You’ll combine data, creativity, and strong project management to drive engagement, sales, and guest loyalty.

Requirements

2+ years in digital marketing or CRM campaign management
Experience with ESP/SMS/push platforms
Strong analytical skills and attention to detail
Excellent organization and multitasking abilities

Nice To Haves

Experience in QSR, retail, or multi-location brands
Familiarity with 3rd-party delivery platforms
Knowledge of SEO tools and Google Analytics (GA4)

Responsibilities

Execute digital marketing campaigns across owned channels (email, SMS, app, push)
Build and QA campaigns with precise targeting, tracking, and personalization
Develop and test offers to meet business goals (traffic, sales, loyalty, catering)
Manage A/B testing and analyze results to improve future campaigns
Report on performance metrics including conversions, ROI, and revenue
Support DoorDash, Uber Eats, and Grubhub menu merchandising
Monitor and update SEO basics (metadata, linking, page content, local listings)
Collaborate with Marketing, Operations, and vendor teams to ensure smooth execution