Digital Marketing Specialist

Everblue•Huntersville, NC

7d•Hybrid

About The Position

The Digital Marketing Specialist is responsible for executing, optimizing, and scaling Everblue’s digital marketing efforts across multiple business lines. This role is hands-on and execution-focused, supporting training programs, software solutions, and partner-led initiatives through paid media, email marketing, web optimization, SEO, and analytics. This position is ideal for a practitioner who enjoys working directly in marketing platforms and tools—building campaigns, improving performance, and translating data into action. The role starts with a strong focus on Training and expands into other products, programs, and special initiatives as opportunities arise.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
7-10 years of hands-on digital marketing experience
Strong experience with SEO, PPC, email marketing, and social media advertising
Working knowledge of HTML and CSS
Experience with Google Analytics 4, Google Tag Manager, and performance reporting
Experience using HubSpot or similar CRM and marketing automation platforms
Strong organizational skills and attention to detail
Ability to manage multiple initiatives and deadlines
Ability to develop deep knowledge of Everblue’s offerings and target audiences to inform campaign strategy and execution

Responsibilities

Plan, execute, and optimize digital marketing campaigns across SEO, PPC, email, and social media advertising
Adapt SEO and content strategies to account for AI-driven search, summarization, and discovery behaviors
Manage paid advertising across Google, Bing, Meta, and other relevant platforms
Build and optimize landing pages and microsites to support campaigns, programs, and partnerships
Maintain and update website content with attention to UX, SEO, and conversion performance
Support cross-functional initiatives with targeted digital marketing execution
Manage email marketing campaigns and automations in Drip
Work within CMS platforms such as WordPress and Webflow to publish and maintain content
Use HTML and CSS to support page updates, forms, and minor layout changes
Collaborate with design and content resources as needed to launch campaigns efficiently
Ensure accurate tracking, attribution, and data hygiene across digital channels
Track, report, and analyze campaign and business performance to continually improve results
Prepare performance summaries and recommendations for the broader Workforce team