Digital Marketing Specialist

Greenville Federal Credit Union•Greenville, SC

About The Position

Greenville Federal Credit Union is seeking a Digital Marketing Specialist to join our marketing team. In this role, you will be responsible for managing our marketing automation platform and implementing digital marketing strategies to increase brand awareness, engage and retain members, and drive revenue growth. As a Digital Marketing Specialist at Greenville Federal Credit Union, you will play a pivotal role in enhancing our member acquisition and product adoption strategies. You'll identify and leverage the most effective digital tools, implementing programmatic and operational initiatives through our automation platform alongside external marketing tactics. Your expertise will drive multi-channel marketing automation strategies aimed at fostering member growth while ensuring that you stay well-versed in our comprehensive range of credit union services and products. By utilizing data and analytics, you'll segment target audiences, conduct tests, and enhance productivity, conversion rates, and overall campaign ROI, contributing directly to our sales growth. Join us to make a measurable impact in our community and help us thrive in an increasingly digital world!

Requirements

Bachelor's degree in business, marketing, business analytics, or a related field, or have equivalent certifications
Solid understanding of database management concepts and best practices
Proficiency in CRM platforms and tools such as Google Analytics and Google Tag Manager
Strong verbal and written communication skills
Ability to present ideas effectively
Ability to analyze campaign effectiveness and develop actionable metrics and reports
Creativity
Multi-tasking capabilities
Results-oriented mindset

Nice To Haves

Technical expertise with advanced marketing automation tools
Experience with Strum and/or Prisma platforms

Responsibilities

Managing our marketing automation platform
Implementing digital marketing strategies to increase brand awareness
Engage and retain members
Drive revenue growth
Enhancing our member acquisition and product adoption strategies
Identify and leverage the most effective digital tools
Implementing programmatic and operational initiatives through our automation platform alongside external marketing tactics
Drive multi-channel marketing automation strategies aimed at fostering member growth
Utilizing data and analytics to segment target audiences
Conduct tests
Enhance productivity, conversion rates, and overall campaign ROI