Digital Marketing Specialist

LIFTING GEAR HIRE CORP • Bridgeview, IL

10d • $50,000 - $55,000 • Hybrid

About The Position

At LGH, we provide the rental of lifting, rigging, pulling and jacking equipment responsible for the installation, maintenance, and repair of everything from the bridges you drive on to the sports stadiums you visit. Position Summary: The Digital Marketing Specialist will assist in the implementation and execution of digital marketing campaigns, including social media management, email marketing, and content creation. This role requires strong organizational skills, excellent communication abilities, and a basic understanding of digital marketing principles.

Requirements

• Bachelor’s degree in marketing or equivalent experience
• Microsoft Office
• Adobe Creative Suite
• Business writing

Nice To Haves

• HubSpot preferred
• Google Suite preferred
• SemRush preferred

Responsibilities

• Social Media Management – This will include assisting in developing and implementing social media strategies, creating engaging content for all platforms, schedule and publish social media posts, monitoring all channels for mentions and engagements, and respond to comments and messages in a timely and professional manner.
• Email Marketing – Assist in creating and deploying email marketing campaigns (both regional and national), design visually appealing email templates, e-mail automation, utilize A/B testing and track email campaign performance metrics (open rates, click-through rates and conversions)
• Content Creation – Assist in creating engaging and informative content for the website and blog, research industry trends and competitor activities and optimize content for SEO, engagement with customers for Case Studies as needed.
• Search Engine Optimization – Assist in on-page and off-page optimization efforts.
• Website Analytics – Assist in monitoring website traffic and user behavior. Help identify areas for improvement in website usability and conversion rates.
• Photo Library Maintenance - Organize and tag marketing photos in the CRM library for easy retrieval.
• Video Production & Editing - Assist with filming, editing, and post-production of marketing videos, stay current on video editing software and industry trends.
• Other duties as assigned.

Benefits

• Paid holiday, sick, and vacation time
• Full benefits package including medical, dental, vision, short term disability, basic life insurance, plus additional optional voluntary benefits
• Vested 401(k) with 5% company match

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees