Marketing Digital Specialist I – Hybrid AZ

Best Western International • Phoenix, AZ

1d • Hybrid

About The Position

This role of a Digital Specialist I exists to help hoteliers across North America optimize and maintain their online presence, driving digital marketing performance across key marketing and distribution channels. By leveraging industry best practices and emerging technologies, including AI-driven tools, the specialist ensures each property maintains a competitive edge through strategic digital channel management, content optimization, and reputation enhancement.

Requirements

• At least 1 year’s experience in the digital environment marketing space, preferably in online marketing, brand marketing, or brand-based media marketing.
• Associate or bachelor's degree in marketing, communications, business or a related field or equivalent work experience.
• Time Management : Utilize effective time management strategies to prioritize tasks and meet deadlines consistently.
• Relationship Building : Foster strong, positive relationships with hoteliers through regular communication and proactive engagement via calls, emails, and in-person interactions at hotelier events.
• Digital Tools Proficiency : Stay updated on the latest digital marketing tools and platforms (e.g., SEO) and apply them effectively when communicating with hoteliers.
• AI and Emerging Technologies: Demonstrate familiarity with AI-driven tools and technologies to enhance digital marketing strategies, improve efficiency, and deliver data-driven insights.
• Strategic Thinking: Apply critical and strategic thinking to analyze performance data, identify opportunities, and recommend innovative solutions that align with business objectives.
• Software Proficiency : Demonstrate expertise in Microsoft Office Suite, SharePoint, and Salesforce for effective project and data management.
• Communication Skills : Exhibit strong written, verbal, and presentation skills, with advanced computer literacy to support clear and impactful communication.

Responsibilities

• Serve as a day-to-day contact for, and foster relationships with, hoteliers, partners and subject matter experts.
• Support company initiatives by answering hotelier’s questions regarding online marketing, photos, and other important initiatives, leveraging AI tools where appropriate to provide data-driven content.
• Utilize professional verbal and written techniques to address concerns and provide solutions.
• Monitor and report on key digital marketing performance indicators to evaluate the success of campaigns and optimize strategies accordingly.
• Collaborate with internal departments to ensure marketing strategies align with overall business objectives and goals, applying strategic thinking to anticipate market changes and recommend innovative solutions.

Benefits

• Medical/Dental/Vision available day one
• Vacation/Sick- accruals start day one
• Paid company holidays and personal holidays to celebrate what’s important to you
• 401K - company contribution and match (U.S.)
• Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
• Employee discounts/hotel discounts
• Free financial and health wellness programs
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree
• Number of Employees: 1,001-5,000 employees