Digital Marketing Specialist II

Boyd Gaming • Las Vegas, NV

1d • Onsite

About The Position

This position is onsite in Las Vegas, NV Assists in the day-to-day operation of digital marketing activities, including corporate and property campaigns consisting of and not limited to E-mail, and mobile/text. Provides support and assistance for social media, online media and online contests as needed. Performs content updates for website, online player’s portal and reservations system. Provides routine audits, list management and various duties to support the operational efficiency of the Digital Marketing Department.

Requirements

• Associate or bachelor’s degree in business, Marketing, or related field.
• 3+ years experience with Email, Social Media, online advertising, direct marketing, or database marketing.
• Familiar with Javascript, AMPScript or CSS
• Knowledge of HTML required.
• Working experience with Adobe Products
• Proficiency in Microsoft Office
• Ability to complete assigned duties and responsibilities within timeframes provided.
• Strong verbal and written communication skills.
• Detail oriented, highly organized, and motivated.
• Must respond quickly and effectively to changing business environment.

Nice To Haves

• Data and analytical experience a plus.

Responsibilities

• Prepares and sets up campaigns for E-mail, mobile/text, digital content and assists with social media, online media and online contests as needed
• Reviews list to ensure data integrity
• Performs minor creative manipulation and HTML integration
• Performs content entry for property Websites, online player’s card portal
• Performs audits and quality assurance to ensure that information is up to date and systems are in proper working order.
• Assists with compiling of data for various reporting duties which include but are not limited to E-mail campaigns, E-mail penetration, website activity, etc
• Liaison to properties to facilitate digital marketing needs
• Oversees digital campaigns in accordance with Digital Marketing Manager
• Other duties as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree