Digital Marketing & Social Media Manager

F45 Training CP007350•San Buenaventura (Ventura), CA

59d•Hybrid

About The Position

F45 Training Ventura is seeking a Digital Marketing & Social Media Manager to lead both content creation and full-funnel digital marketing execution. This role is responsible for building and managing our online presence while driving qualified leads, trial sign-ups, and membership conversions across all major platforms. This is a hands-on + strategic role: you will create content, launch campaigns, manage ad accounts, and analyze performance to continuously improve results.

Requirements

Proven experience in digital marketing + paid ads management
Hands-on experience with Meta Ads Manager
Hands-on experience with Google Ads
Hands-on experience with Microsoft/Bing Ads
Strong content creation and video editing skills (CapCut, Canva, etc.)
Understanding of lead generation funnels and conversion optimization
Experience with analytics tools and performance tracking
Ability to manage multiple campaigns and priorities simultaneously

Responsibilities

Capture high-quality photo/video content during live classes, events, and member experiences
Execute in-studio and on-location shoots (beach workouts, events, partnerships)
Produce short-form video (Reels, Stories, Ads) aligned with F45 branding
Direct coaches/members to ensure high-performing content
Create and manage Instagram & Facebook accounts (Meta ecosystem)
Plan and execute a weekly/monthly content calendar
Write high-converting captions, hooks, and CTAs
Manage DMs, comments, and engagement
Stay current on trends, formats, and algorithm shifts
Set up, manage, and optimize ad accounts across Meta (Facebook & Instagram Ads Manager), Google Ads (Search, Display, YouTube as applicable), and Microsoft/Bing Ads
Launch and manage campaigns focused on lead generation (trial offers), retargeting and remarketing, and local awareness and traffic
Build and optimize marketing funnels: Ad → Landing Page → Lead → Trial → Membership
Improve conversion rates at each stage
Align campaigns with studio offers (e.g., intro trials, challenges, events)
Implement retargeting strategies across platforms
Set up and manage tracking systems: Meta Pixel, Google Analytics, Conversion tracking (forms, calls, bookings)
Monitor and report on key KPIs: Cost per lead (CPL), Cost per acquisition (CPA), Conversion rates (lead → trial → member), ROAS (Return on Ad Spend)
Provide weekly and monthly performance reports with actionable insights
Use data to refine campaigns, targeting, and creative direction
Maintain consistent brand voice and visual identity
Build and organize a content library for ads and organic use
Continuously improve content based on performance data
Promote studio events, challenges, and partnerships
Capture and amplify community-driven content
Support local collaborations and in-studio activations