Digital Marketing Principal

Federal Express Corporation•Plano, TX

3d•$8,007 - $18,150•Remote

About The Position

Responsible for strategic leadership, product/technology development and core leadership of all products developed in support of the company’s product and service portfolio. As our digital sales organization has scaled across multiple products, systems, and stakeholders, we see a significant opportunity to unify and streamline our sales processes — accelerating deal cycles and elevating the customer experience. A dedicated Digital Marketing Principal is needed to map, diagnose, and systematically fix these inefficiencies — with an estimated opportunity to reduce deal cycles by 30–45 days and materially improve conversion and retention outcomes.

Requirements

Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
Technical acumen.
Strong collaboration, communications and analytical skills.

Nice To Haves

Experience in sales process optimization, business operations, or commercial strategy — ideally within a complex, multi-product or enterprise environment.
Experience with CRM platforms (Salesforce preferred).
Experience with pricing or approval workflows.
Experience with cross-functional program management.

Responsibilities

Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
Works in a leadership capacity with technology experts on digital product/technology development.
Leads and contributes to development of product specifications, requirements and implementation.
May participate in test planning measurement and other analytical functions.
Provides support through demo instruction, tool development and functional demonstrations.
Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
Map, diagnose, and systematically fix inefficiencies in sales processes.
Reduce deal cycles by 30-45 days and materially improve conversion and retention outcomes.
Map end-to-end sales processes.
Diagnose friction points across pre-sales and post-sales workflows.
Translate diagnosis into prioritized, high-impact improvements.
Work across fragmented systems and tools.
Engage credibly with legal, finance, and third-party stakeholders.
Distinguish durable fixes from short-term workarounds.
Think in outcomes — reducing deal cycle times, protecting revenue at risk, and building processes that scale.
Perform other duties as assigned.