Digital Marketing & Partnership Manager

John Gore Organization•New York, NY

2d•Hybrid

About The Position

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards. We are committed to developing an inclusive and supportive culture, where employees have equal opportunity for growth. Group Sales Box Office at Broadway.com (GSBO) is looking for a multi-faceted, marketing generalist with experience in partnership management, event coordination, digital marketing, social media content creation, print marketing, copywriting, and organizational systems to support and expand all current marketing and partnerships efforts. This position will report to the Vice President of Marketing, Partnerships, & Insights. They will work alongside the Associate Director, Marketing & Partnerships, and in collaboration with the entire GSBO team including sales, insights, operations, and fulfillment to promote GSBO and its partners to existing and potential group ticket buyers.

Requirements

Strong research, organizational, and administrative skills.
Excellent written and verbal communication abilities.
High level of attention to detail and accuracy, particularly with content, agreements, and reporting.
Proficiency with Microsoft 365; Office including Excel, and Google Suite is required.
Experience with social media content creation including design and editing is a must.
Experience with Meta Business Suite is a must.
Experience with design software (Canva) is a must.

Nice To Haves

Professionalism and comfortability in front of partners and clients.
Demonstrates an outgoing and personable demeanor, capable of establishing and maintaining effective relationships.
Comfortable travelling domestically and internationally for multi-day events with high levels of client and industry interaction.
Collaborative team player with a positive, solutions-focused approach.
Can easily transition between working collaboratively and independently based on new workloads and unexpected circumstances.
Can adjust listening and communication style to achieve the best results.
Creatively solves problems and is curious to understand and improve processes.
Proactive and comfortable diving into new projects.
Utilizes strong, polite, and clear communicator
Highly organized and able to manage multiple priorities with ease.
Discreet and professional when handling confidential or sensitive information.
Experience with CRM or ticketing system experience is an asset.
Experience with task management software (Asana) is an asset.
Experience with html formatting is an asset.
Interest in the performing arts and tourism is an asset.
Post-secondary education in arts administration, business, marketing, communications, design, hospitality, tourism, or a related field and/or 2-3 years of relevant, professional experience in Broadway, performing arts, culture, or tourism sectors.

Responsibilities

Lead event coordination including VIP client invites and staff events.
Lead social media planning, content creation, paid campaigns, and community management.
Manage content updates to the consumer-facing website as well as the internal CMS.
Manage archival and organizational systems, as well as develop new ones to accommodate new initiatives.
Maintain industry contact list.
Create and distribute internal staff industry briefings and updates.
Collaborate on Show-Specific Partnership Account Oversight including creating proposals, on-boarding, budgeting, invoicing, tracking, and reporting.
Collaborate on updates and enhancements to the website and CMS, including UX.
Collaborate on partnership reporting including sales reports and activation recaps.
Collaborate on the scheduling and execution of GSBO and partner emails and newsletters.
Collaborate cross-departmentally on data-driven, cross-platform outreach campaigns.
Collaborate cross-departmentally on the creation and design of GSBO and Broadway Cooperative marketing materials and collateral.
Collaborate cross-departmentally on copywriting for all marketing materials including, e-blasts, blog post, publication advertorials, outreach campaigns.
Support the promotion and development of GSBO’s marketing membership programs including the Broadway Cooperative, a multi-partner year-round marketing plan aimed at promoting Broadway throughout the tourism and travel industry, and its various initiatives including in-person sales events, digital placements, and more.