Digital Marketing Operations Specialist

MedVet•Worthington, OH

1d•Remote

About The Position

MedVet is the leading veterinarian owned and led network of specialty and emergency hospitals and dedicated to delivering exceptional care and a deeply supportive experience to pets and their loving families, referring veterinarians, and our team members. The Digital Marketing Operations Specialist will support the execution of key digital marketing initiatives across our veterinary specialty hospital network. You will be responsible for digital campaign execution, online reputation, maintaining accurate business listings, coordinating review responses, supporting website content updates, and managing the flow of creative assets across our marketing team and external partners. This role is ideal for someone who thrives on keeping things organized, takes pride in consistency and accuracy, and wants hands-on experience in healthcare marketing. You'll work across 46+ hospital locations and play a key role in how pet parents discover and perceive MedVet online.

Requirements

2-3 years of experience in digital marketing, marketing operations or a related field.
Experience setting up and managing advertising in paid social, Meta, display, CTV, and LinkedIn.
Experience with WordPress, including page builders like Divi or Elementor.
Experience with Google Business Profile management or local listings platforms.
Strong organizational skills with the ability to manage multiple locations and projects simultaneously.
Excellent attention to detail—you notice when something is inconsistent or out of place.
Clear written communication skills, particularly for crafting professional review responses.
Proficiency in Excel or Google Sheets for tracking and reporting.
Comfortable working with creative teams and managing asset workflows.

Nice To Haves

Familiarity with reputation management tools or review monitoring platforms is a plus.
Experience in healthcare, veterinary, or multi-location businesses is a plus.

Responsibilities

Support campaign launches for MedVet, VetRad, and Veterinary Eye Institute by coordinating asset handoffs to agencies and internal stakeholders.
Work with recruiting team on marketing initiatives to build a strong employer brand presence for attracting top veterinary specialists.
Monitor ad campaign performance across channels including paid search, paid social, display, and CTV, make real-time adjustments as needed, and document campaign insights that can level up our digital strategy.
Traffic creative requests between internal teams, agencies, and vendors, ensuring clear briefs and timely delivery.
Route assets through review and approval workflows, tracking feedback and version control.
Publish new pages, blog posts, and content updates to the website using WordPress.
Ensure published content follows brand standards, formatting guidelines, and SEO best practices.
Coordinate with the website team to manage the content calendar and prioritize updates.
Manage hospital location pages and team member bios, ensuring service offerings and team information remain current.
Troubleshoot basic formatting or display issues and coordinate with web development for more complex fixes.
Monitor and respond to online reviews across Google, Yelp, Facebook, and other platforms, following brand guidelines and escalation protocols.
Track review volume, ratings, and sentiment trends across the hospital network and report on reputation health.
Support initiatives to generate positive reviews and improve overall ratings.
Analyze online reputation sentiment to suggest areas of opportunity based on insights.
Maintain and update Google Business Profiles across all 46 hospital locations, ensuring accuracy of hours, services, photos, and contact information.
Manage listings on secondary directories and ensure NAP (name, address, phone) consistency across platforms.
Coordinate listing updates for new hospital openings, relocations, or changes in services.