Digital Marketing Operations Manager

What • Knoxville, TN

7d • Hybrid

About The Position

What is the job? Are you equal parts marketer, problem solver, and technology enthusiast? As our Digital Marketing Operations Manager, you'll play a critical role in connecting marketing strategy with technical execution. You'll oversee the systems, platforms, and processes that power digital marketing efforts, ensuring campaigns, website experiences, and customer journeys run seamlessly. In this role, you'll manage web content operations, optimize digital experiences for search visibility, deploy lifecycle campaigns, and help ensure marketing data is accurate and actionable. Working closely with marketing, content, analytics, and technology teams, you'll help drive engagement, improve performance, and support business growth through a data-driven approach.

Requirements

• 4 to 6 years of experience in marketing operations, web operations, digital marketing, or a related field.
• Hands-on experience with CMS platforms, Braze (or similar marketing automation tools), and Google Analytics.
• Strong understanding of SEO best practices, keyword strategy, and tools such as Semrush, Ahrefs, or Google Search Console.
• Working knowledge of HTML, CSS, Google Tag Manager, or similar web technologies.
• Collaborative, detail-oriented professional with strong project management skills and a passion for using data to drive decisions.

Responsibilities

• Oversee website content updates, page layouts, and digital assets within our content management system (CMS).
• Build, test, and deploy lifecycle marketing campaigns across email, push notifications, and in-app channels using Braze.
• Audit website content and provide SEO recommendations to improve organic search performance and user experience.
• Implement and maintain analytics tracking, ensuring website activity, conversions, and customer behaviors are accurately measured.
• Develop and maintain reporting dashboards that provide actionable insights into campaign and website performance.

Benefits

• Discretionary annual bonus
• Free movie passes and discounted concessions at any Regal location
• Paid vacation time and sick leave
• Eligibility to participate in our 401(k) retirement plan with company match after age 21 and one month of service
• Summer half-day Fridays during the summer season
• Medical and prescription coverage, with company contributions toward the cost
• Company-paid life insurance and disability insurance at no cost to employees
• Dental, vision, and supplemental life insurance options available for employees and their dependents
• Additional coverage options including accident, critical illness, and hospital indemnity insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed