Paid Digital Marketing Manager

Z1 MOTORSPORTS INC • Carrollton, GA

2d • Onsite

About The Position

Enthusiast Auto Holdings (EAH) is a successful e-commerce company in the automotive aftermarket parts industry, operating through ten enthusiast-focused websites. EAH caters to automotive enthusiasts passionate about vehicle appearance and performance, offering parts, content, knowledge, and support. They also serve a global network of specialty installer shops. EAH, supported by private equity firm Cortec Group, has experienced strong organic growth and plans further expansion through acquisitions. EAH is implementing new enterprise-level ERP/WMS/OMS systems and has expanded its distribution center. The company is seeking a Digital Marketing Manager with a proven track record in managing complex Paid Search campaigns to define, plan, and execute a comprehensive Media strategy across the organization. This role will be based at Z1 Motorsports in Carrollton, GA, and reports to the Director, Growth Marketing.

Requirements

• Developing and executing a Paid Media strategy that helps the organization meet and exceed its EBITDA goals
• Building strong relationships with and receiving positive feedback from banner company associates
• Increasing our new customer acquisition through a diverse portfolio of Digital Marketing channels
• Associate / Bachelor Degree: Marketing, Business, Programming, Engineering, Math, or Related Field
• 4+ Years Professional and/or Intern Experience in Paid Media (PPC, SEM, Display) and/or Analytics
• Strong Analytical and Problem-Solving Skills / Proficient in Microsoft Excel

Nice To Haves

• Previous Position in Agency / Online B2C / Retail Industry
• Auto Enthusiast

Responsibilities

• Day-to-day management of performance campaigns using on advertising platforms such as Google Ads
• Improve Google’s PMAX campaign performance through bid and data feed optimization
• Manage a multi-million dollar annual spend budget effectively across multiple marketing channels
• Prepare and present weekly/monthly metric reports for business stakeholders throughout the organization
• Monitor industry news and latest changes that will impact our programs
• Partner with Planning / Creative / Brand teams to create cohesive messaging and shopping experience
• Perform other tasks and activities as required. Perform all job functions with a positive, professional attitude

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree