Digital Marketing Manager, Paid Social Media & PPC

Sallie Mae•Newark, DE

1d•Hybrid

About The Position

Our client, the leading student loan provider in the US is hiring for a Digital Marketing Manager, Paid Social Media & PPC, to join their talented team. They have launched a new service empowering young people to make the best-informed decision for the financial future, and are looking for a Paid Social Media & PPC Manager to help them in reaching the widest possible audience to drive growth. This person will work closely with the growth marketing leadership team, and own execution of paid social media and pay-per-click (PPC) advertising for a critical part of the business. You should be comfortable with both the strategy and hands-on execution of paid campaigns across Meta, LinkedIn and Google Ads, with a strong understanding of the nuances of campaigns, adjustments and optimizations required to drive improved performance. This person will drive lead generation and user growth across core media platforms while leading the expansion of paid media efforts into new and emerging test platforms.

Requirements

4+ years managing paid media at scale in acquisition-focused environments
Demonstrated experience managing $1M+ annual paid search budgets with consistent efficiency discipline under growth targets
Strong lead generation background with a focus on driving volume at efficient acquisition costs
Experience optimizing toward LTV or value-based metrics, with a solid understanding of marginal economics and incremental return evaluation
Advanced performance analysis skills, including forecasting, planning, and attribution across the lead generation funnel
Proactive approach to performance management, with a track record of identifying issues independently and acting without waiting to be directed
Strong understanding of automation-first campaign structures, including target cost per acquisition (TCPA) bidding
Hands-on experience with paid media platforms including Meta, Google Ads, LinkedIn and TikTok

Nice To Haves

Background in lead generation or marketing in the education, financial services or other regulated vertical is a plus
Exposure to landing page testing, CRO, or SEO strategies is a plus

Responsibilities

Own paid media strategy and execution across Meta Ads, LinkedIn Ads, TikTok Ads, Google Ads, Demand-Side Platforms (DSPs) and other media platforms
Drive the growth of product lead volume while operating within defined budgets, cost-per-acquisition (CPA) and return on ad spend (ROAS) targets
Support the lead generation cycle for each product through awareness, consideration, and acquisition customer lifecycle stages
Manage a $1MM+ budget across the paid media portfolio and drive investment strategy to maximize ad spend return and drive growth with a focus on marginal efficiency
Build and maintain scalable account structures aligned to acquisition, engagement, and revenue goals
Monitor campaign performance proactively, identify variances, and surface recommendations before issues compound
Analyze performance data, identify trends, and implement ongoing optimizations to improve efficiency, scale, and conversion outcomes
Design and execute structured test-and-learn roadmaps across campaign types, ad formats, creative, targeting, bidding, and landing pages
Own media forecasting and investment planning aligned to business targets, tracking current run rate through 12 to 18 months out
Ensure accurate tracking, value signals, audience inputs, and attribution frameworks are properly configured to drive platform performance

Benefits

Competitive base salaries
Bonus incentives
Generous PTO, Floating Holidays and 12 Federal Holidays observed
Support for financial-well-being and retirement 401k with employer match
Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
Employer paid short-term/long-term disability and basic life insurance
Flexible hybrid working arrangements.
Paid parental leave and adoption reimbursement programs
Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
Tuition Reimbursement and Family Scholarship Programs
Career development and training opportunities