Digital Marketing Manager

Delaware North • Buffalo, NY

100d • Onsite

About The Position

Delaware North is hiring a Digital Marketing Manager to join our team in Buffalo, New York. In this role, you will lead the delivery and optimization of digital experiences, with a strong focus on digital production, website development, and platform integration. You’ll work across marketing, IT, and creative teams to ensure websites and digital assets are built, launched, and continuously enhanced to support performance goals and drive revenue. We’re looking for someone who thrives in a fast-paced, hands-on environment, bringing structure to complex digital projects while ensuring seamless execution across systems, tools, and channels. If you’re passionate about building and optimizing digital experiences, and want a role where collaboration, technical expertise, and results are valued, we encourage you to apply.

Requirements

• Bachelor’s degree required with experience directing digital marketing from a strategy and oversight level
• Broad overall marketing experience at the consumer level with strong comprehension and knowledge of systems and tools, including content management systems, databases, email marketing platforms, website development, e-commerce systems, and digital asset management systems
• Experience with graphic design elements, video development and production, and digital content development, with familiarity with Adobe Creative Cloud, Figma, or digital asset management tools
• Strong Web technology experience including HTML/CSS/Javascript and responsive web design
• Experience with back-end development in Node.js, Python, PHP, Java or .Net
• Web Server Management including Domain, DNS, SSL certificate management
• Cloud & hosting experience including website deployment and optimizing performance and OWASP
• Experience with Tableau or Google Data Studio for dashboard design, with the ability to technically optimize for on-site performance
• Understanding of UTM tracking, data flows, segmentation, and analytics fundamentals
• Experience with SQL, MySQL, PostgresSQL, MongoDB, AMPscript, or scripting logic for dynamic content
• Knowledge of version control system such as Git
• Familiarity with Adobe Creative Cloud, Figma, or digital asset management tools, and experience with A/B testing methodologies
• Experience with Web and e-commerce hosting environments and payment gateway integrations
• Familiar with compliance requirements, including CAN‑SPAM, GDPR, CCPA, ADA, and PCI, along with fraud detection tools

Responsibilities

• Support the implementation and maintenance of Google Analytics
• Collaborate with the Data and Analytics team to leverage data to drive successful business decisions and digital experiences for stakeholders
• Ensure the effectiveness and productivity of digital marketing efforts, including web, email marketing, social media, and digital content
• Verify that all content is on-brand, consistent, and optimized for search and social promotion
• Identify new and effective ways to distribute content and ensure maximum return on investment
• Monitor trends in web and social media and incorporate them to increase user engagement and content effectiveness
• Analyze online statistics and website analytics, and use this data to maximize digital efforts

Benefits

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level