Digital Marketing Manager

Frankel • Gainesville, FL

10d • $70,000 - $90,000 • Hybrid

About The Position

Frankel is seeking a data-driven Digital Marketing Manager who is comfortable optimizing paid media budgets and analyzing data. This role involves owning digital strategy for client accounts, presenting recommendations, and building client trust. The Digital Marketing Manager will collaborate with internal departments to plan and execute integrated digital campaigns, leveraging expertise in paid media, marketing technology, and organic search to ensure high performance. The ideal candidate is analytical, proactive, and collaborative, with a strong understanding of the digital marketing ecosystem and the ability to manage multiple accounts in a fast-paced agency environment.

Requirements

• 3–6 years' experience in digital marketing, with agency experience strongly preferred
• Bachelor's Degree in Marketing, Advertising, Communications, or related field
• Proven experience managing paid social, paid search, and programmatic campaigns
• Hands-on experience with GA4, Google Tag Manager, and Google Data Studio (Looker Studio)
• Strong analytical skills with the ability to translate data into strategy
• Demonstrated experience presenting digital strategy and campaign results directly to clients or senior stakeholders
• Strong organizational and time management skills
• Ability to manage multiple accounts and priorities simultaneously
• Comfortable working cross-functionally with various teams
• Kindness and collaboration are non-negotiable
• USA-based candidates only

Nice To Haves

• Confidence integrating use of AI into daily workflow to maximize efficiency
• Experience with HubSpot, The Trade Desk, and SEM Rush
• Experience with the Higher Education vertical

Responsibilities

• Serve as a primary digital point of contact for assigned client accounts
• Present campaign performance, strategic recommendations, and reporting to clients in regular meetings
• Translate complex digital data into clear, confident narratives tailored to each client's level of technical understanding
• Proactively identify opportunities and flag risks
• Strategize, launch, optimize, and report on paid digital media campaigns, including paid social, paid search, and programmatic media
• Integrate CRM intelligence into campaign targeting, segmentation, and optimization
• Manage budgets and pacing across platforms to ensure efficient spend and delivery against KPIs
• Set up and maintain analytics infrastructure using GA4 and Google Tag Manager
• Establish and maintain performance dashboards using Google Data Studio (Looker Studio)
• Translate campaign data into clear, actionable insights for clients and internal teams
• Apply a proven understanding of SEO and GEO best practices to guide client strategy
• Conduct keyword research and SEO/GEO audits
• Provide feedback on content marketing to maximize organic search visibility
• Partner with web development to implement technical best practices
• Guide internal teams on best practices related to UX, CRO, SEO/GEO, accessibility, and privacy compliance
• Identify opportunities to improve site performance and conversion rates
• Stay current on regulations and ensure client sites remain compliant
• Develop email marketing strategy, including segmentation, automation, and journey mapping
• Oversee email distribution, A/B testing, and performance analysis
• Continuously refine email programs based on engagement and conversion data
• Monitor industry trends and platform updates relevant to client accounts
• Maintain accurate documentation of campaign strategy, performance, and optimizations
• Continuously expand knowledge of digital marketing tools, platforms, and best practices
• Perform other duties as assigned

Benefits

• Medical, dental, and vision coverage, with Frankel contributing toward the cost of your plan
• 401(k) with a match, eligible after your first work anniversary
• 15 days of PTO in year one, moving to a flexible Responsible Time Off plan after that
• Holiday Break Days in November and December
• Paid parental leave
• Free Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level