Digital Marketing Manager

Terra

17d•$100,000 - $105,000•Remote

About The Position

We’re looking for an all-star digital marketer (healthcare-focused) to join our expanding Digital Strategy team. If you are passionate about working with healthcare media partners, martech, building campaigns from the ground up, helping others grow, and presenting your work, we want to talk. Strong candidates will have experience collaborating with fast-paced teams and using today’s top marketing technologies and tools to drive great results for one or multiple healthcare organizations.

Requirements

Likely worked in healthcare marketing and understand the difference between a payer and a patient.
Understand intensely regulated industries and the responsibilities and challenges of marketing to their customers.
Deep experience in planning and building large, multichannel marketing campaigns and solving complex challenges related to martech implementation.
Confidence working with external vendors, platforms, and media outlets to plan and buy media in the healthcare industry.
Expertly leverage the latest marketing tools and technologies to build sophisticated campaigns that deliver results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua).
Experience building website analytics reports and sales and marketing dashboards in a variety of platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau).
Comprehensive understanding of what a marketing funnel is and how content, email, paid media, and sales intersect and work together.
Adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals.
Instinct to take the initiative and solve problems as they arise.
In the Pacific Time Zone and can be available from 8:00 am to 5:00 pm PT.

Nice To Haves

Agency experience is strongly preferred.

Responsibilities

Plan, negotiate, and buy media from external vendors, platforms, and media outlets like Doximity, WebMD, and OpenEvidence.
Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc) and for delivery to external partners.
Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data.
Set up and launch email, social, paid, and organic marketing campaigns for clients.
Provide timely updates on campaign progress during internal and client-facing calls.
Coordinate campaigns and gather client feedback via Slack and email.
Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance.
Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads.
Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach
Other digital marketing tasks, as assigned.

Benefits

11 observed holidays + unlimited paid time off
Additional 4 mental wellness days per year
100% company-funded health insurance premium, with dental and vision options
401(k) plan to help save for your future
Mostly remote work setup
Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
Monthly wellness stipend and quarterly employee appreciation gift
One-time reimbursement for work-from-home equipment
Monthly team bonding sessions / happy hours
Pre-tax commuter benefits
The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day