Digital Marketing Manager

Weaver•Houston, TX

10d•Onsite

About The Position

The Weaver Experience is a full-service national accounting, advisory and consulting firm seeking a Digital Marketing Manager to lead and evolve the firm's digital marketing efforts. This role is crucial for expanding brand awareness, driving audience engagement, and supporting business growth through strategic digital marketing initiatives. The Digital Marketing Manager will collaborate with firm leadership, marketing plan managers, and business development professionals to develop and execute integrated digital marketing campaigns. This individual will shape the firm's digital marketing strategy across paid media, account-based marketing, search visibility, content promotion, and other digital channels, continuously seeking opportunities for performance improvement.

Requirements

Bachelor's degree in marketing, advertising, communications or a related business discipline
9 years of digital marketing experience
Strong B2B marketing experience is required
Experience developing integrated digital marketing campaigns
Passion for using data-driven insights to drive measurable business results
Experience developing and optimizing campaigns
Experience analyzing performance metrics
Experience identifying opportunities for growth

Nice To Haves

Experience in professional services

Responsibilities

Develop and execute integrated digital marketing campaigns that support practice and industry growth objectives.
Shape the firm's digital marketing strategy across paid media, account-based marketing, search visibility, content promotion, and other digital channels.
Continuously identify opportunities to improve digital marketing performance and results.
Analyze campaign performance metrics and identify opportunities for growth.
Collaborate with firm leadership, marketing plan managers, and business development professionals.