Digital Marketing Manager
Amneal•Bridgewater, NJ
•$130,000 - $145,000
About The Position
The Digital Marketing Manager is responsible for driving digital marketing performance and serving as the business owner of Amneal's digital commerce platform Amneal Direct. This role leads digital engagement, platform optimization, analytics, and website initiatives while partnering closely with IT, vendors, and cross-functional stakeholders to enhance customer experience and support business growth.
Requirements
- Business ownership of digital commerce platform
- Platform enhancements, release planning, testing, issue resolution, and vendor management
- Partnership with IT for business objectives, customer experience, and platform functionality
- Prioritization of business requirements, enhancement roadmaps, user acceptance testing, and release readiness support
- Planning, deployment, and optimization of product websites and microsites
- Management of relationships with platform vendors, agencies, analytics partners, and development teams
- Development and execution of digital marketing strategies for customer engagement and retention
- Management of digital campaigns, SEO/SEM initiatives, site merchandising, promotions, and customer journeys
- Collaboration with marketing, commercial, and agency partners for digital programs
- Definition of analytics requirements, tagging strategies, KPI dashboards, and reporting frameworks
- Analysis of digital performance and customer behavior for optimization opportunities
Responsibilities
- Own the Amneal Direct digital commerce platform from a business perspective, including platform enhancements, release planning, testing, issue resolution, and vendor management.
- Serve as the primary business partner to IT, ensuring alignment between business objectives, customer experience, and platform functionality.
- Prioritize business requirements, manage enhancement roadmaps, oversee user acceptance testing, and support release readiness.
- Lead the planning, deployment, and optimization of product websites and microsites.
- Manage relationships with platform vendors, agencies, analytics partners, and development teams.
- Develop and execute digital marketing strategies to drive customer engagement and retention.
- Manage digital campaigns, SEO/SEM initiatives, site merchandising, promotions, and customer journeys.
- Collaborate with marketing, commercial, and agency partners to deliver effective digital programs.
- Define analytics requirements, tagging strategies, KPI dashboards, and reporting frameworks.
- Analyze digital performance and customer behavior to identify opportunities for platform and campaign optimization.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
