Digital Marketing Manager

OMI Industries Inc • Palatine, IL

1d • Hybrid

About The Position

OMI Industries has spent 35 years building odor elimination chemistry for industrial, commercial, and consumer use. Our consumer brand, Fresh Wave, eliminates odors with plant-based ingredients instead of masking them with fragrance. We are privately owned, headquartered in Palatine with manufacturing in Rising Sun, Indiana. This role works primarily on Fresh Wave, but will also contribute to Ecosorb (industrial) and Fresh Wave IAQ (commercial).

The Digital Marketing Manager owns Fresh Wave’s owned and paid digital channels: email and lifecycle, our Shopify site, organic search, and paid social and creator advertising. You’ll manage a seven-figure annual media budget, direct the agency partners who support paid search and display, and build the reporting that ties spend to results.
Fresh Wave is nationwide at Walmart and Target, twenty years into a partnership with Ace Hardware and rapidly growing on Amazon. This role connects that retail momentum to the digital channels that drive awareness, trial, and repeat purchase.
The work is hands-on. You’ll be in the ad manager and the ESP yourself, not briefing someone else to do it.

Requirements

• 5+ years in digital marketing, including at least 2 owning more than one channel at the same time
• Hands-on paid social buying — you’ve built, launched, and optimized campaigns yourself, inside the ad manager
• Email run in a real ESP (Klaviyo, Braze, Mailchimp, or similar), with your hands on segmentation and flows
• Agency management experience — you know the difference between a good partner and a good pitch
• Strong analytical skills and the ability to build reporting that holds up to scrutiny
• Clear communication with colleagues who don’t work in marketing dashboards
• Bachelor’s degree or equivalent practical experience

Nice To Haves

• Worked on a consumer brand sold through national brick-and-mortar retail
• Run whitelisted, Spark, or partnership ads at scale
• Been hands-on in Shopify, GA4, or Google Ads
• Had exposure to retail media — Amazon Ads, Walmart Connect, Target Roundel
• Run a website redesign or migration
• Marketed a B2B or industrial product alongside a consumer brand

Responsibilities

• Paid social and creator advertising — campaign strategy and hands-on buying in Meta and TikTok, including whitelisted and partnership ads built from our influencer content.
• Email and lifecycle marketing — the full program in Klaviyo: calendar, segmentation, automated flows, list growth, and performance.
• Our website — Shopify content, merchandising, and conversion rate optimization.
• Organic search — site SEO, content strategy, and non-paid traffic growth.
• Media budget and agency partners — select partners, set goals, run the weekly cadence, and hold them accountable to results across paid search and digital display.
• Measurement and reporting — tracking, attribution, and regular reporting to leadership on spend, return, and next steps.
• Ecosorb and Fresh Wave IAQ — web presence, search visibility, and digital lead capture for our industrial and commercial brands. Secondary to Fresh Wave, but a real part of the job.

Benefits

• Annual bonus: discretionary, with eligibility beginning after one year of employment
• 401(k): company match on your contributions, up to 5% of your annual salary
• Health, dental, vision, and voluntary benefits, effective the first of the month following your date of hire
• Paid time off and paid holidays: 15 days of PTO and 8 paid holidays
• Milestone service awards at 1, 3, and 5+ years

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree