Digital Marketing Manager

Weaver Careers • Dallas, TX

8d

About The Position

The Weaver Experience Weaver is a full-service national accounting, advisory and consulting firm with opportunities for professionals in many different fields. We seek to bring a human element to the world of accounting, which includes creating a diverse, collaborative, and entrepreneurial workplace culture. Our leaders truly care about the well-being of all our employees and encourage them to pursue their ambitions. While our business is based in numbers, our success is truly based on people. It’s why we commit to supporting our people not just in their professional growth, but also in their ability to lead balanced, integrated lives. At the foundation of that commitment are our core values. Weaver’s core values were created specifically to empower our people to deliver extraordinary service and be their best selves. Our goal is to balance high development with high performance in order to meet the long-term goals of each individual, team, and our firm. Learn more about our services, industry experience and culture at weaver.com. Position Profile Are you passionate about building digital marketing strategies that drive growth? Do you enjoy connecting audiences with meaningful content, optimizing campaign performance and discovering new ways to strengthen brand visibility? Are you energized by collaborating with business leaders, mentoring team members and bringing innovative ideas to life? Then Weaver wants to hear from you! This fast-growing national accounting and consulting firm is hiring a Digital Marketing Manager to lead and evolve the firm's digital marketing efforts. This role plays an important part in expanding brand awareness, driving audience engagement and supporting business growth through strategic digital marketing initiatives. The Digital Marketing Manager will partner closely with firm leadership, marketing plan managers and business development professionals to develop and execute integrated digital marketing campaigns that support practice and industry growth objectives. This individual will help shape the firm's digital marketing strategy across paid media, account-based marketing, search visibility, content promotion and other digital channels while continuously identifying opportunities to improve performance and results.

Requirements

• Bachelor's degree in marketing, advertising, communications or a related business discipline
• 9 years of digital marketing experience
• Strong B2B marketing experience is required
• Experience developing integrated digital marketing campaigns and a passion for using data-driven insights to drive measurable business results
• Experience developing and optimizing campaigns, analyzing performance metrics and identifying opportunities for growth

Nice To Haves

• Experience in professional services

Responsibilities

• Lead and evolve the firm's digital marketing efforts.
• Expand brand awareness, drive audience engagement and support business growth through strategic digital marketing initiatives.
• Partner closely with firm leadership, marketing plan managers and business development professionals to develop and execute integrated digital marketing campaigns that support practice and industry growth objectives.
• Help shape the firm's digital marketing strategy across paid media, account-based marketing, search visibility, content promotion and other digital channels.
• Continuously identify opportunities to improve performance and results.
• Collaborate with business leaders.
• Mentor team members.
• Bring innovative ideas to life.

Benefits

• Competitive health benefits
• medical
• dental
• vision
• disability
• life insurance
• 401(k) plan
• Flexible scheduled time off (STO)
• Minimum of 56 hours of sick and safe leave
• 11 holidays
• 2 scheduled recharge days
• In-house CPE and learning opportunities through our internal Learning & Development department
• Multi-faceted internal learning program including technical improvement, practice development, management/leadership training, and whole-life growth.
• Internal leadership coaching program (WeaverLEAD)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level