Division Digital Marketing Manager

Albertsons • Englewood, CO

3d • Onsite

About The Position

This position is in Centennial, CO and will be part of the Mountain West Division Office team reporting to the Director of Marketing. The Digital Marketing Manager is integral part of the team that partners with our national loyalty team to execute programming, develop and oversee social media messaging to increase customer interaction and works closely with the Merchandising team. The Digital Marketing Manager will be responsible for the management of the Social Media Marketing budget. The role involves creating and selling programs to national vendor partners to improve performance of their items through loyalty platforms, growing a loyalty platform and improving engagement, mining data to identify opportunities with vendors and for sales, understanding customer trends and opportunity areas, and creating specific plans to improve. This role will also collaborate with the Communications team to maintain a social media presence, strategy and voice, and lead the external social media strategy and voice for the division in collaboration with the national marketing team.

Requirements

• Experience and understanding of OmniChannel loyalty programs to grow digital engagement.
• Experience with CRM tools such as Monday.com, Sprinkler, and Trello.
• Understanding of how to leverage data and analytical tools such as PowerBI, Adobe Analytics, and Google Analytics.
• Expertise in content creation, planning, budgeting, and analytics.
• Ability to work cross-functionally, build relationships and partner with multiple business units.
• A bachelor’s degree in Business or Marketing from a four-year college or university, or equivalent experience.
• 5+ years’ experience leading Social/Digital/Loyalty in large scale grocery, retail or CPG businesses.
• Multi-unit, and cross-functional experience preferred.
• A track record of building and leading teams.

Nice To Haves

• MBA a plus.

Responsibilities

• Create and sell programs to national vendor partners to improve performance of their items through loyalty platforms.
• Grow a loyalty platform and improve engagement.
• Mine data to identify opportunities with vendors and for sales.
• Understand customer trends and opportunity areas; and create specific plans to improve.
• Maintain a social media presence, strategy and voice that aligns with our aspiration of easy, exciting, and friendly in collaboration with the Communications team.
• Lead the external social media strategy and voice for division in collaboration with the national marketing team.
• Manage the Social Media Marketing budget.
• Align the analysis on social posting effectiveness and optimizing direction.
• Strategically prioritize social posting for local sales and marketing social initiatives.
• Increase vendor partner participation and total spend with IM Division.
• Create stock programs for vendors to participate in that includes details on sales improvements, investment rates and ROI.
• Increase loyalty platform performance: Measured by Overall engaged HH improvement, Elite and Best Household sales, retention, and penetration, Improve overall sales by identified HH’s, Improve underperforming segments of shopper/shop types through targeted actions, Leverage loyalty to combat competitive impacts.

Benefits

• Diversity is fundamental at Albertsons Companies. We foster an inclusive working environment where the different strengths and perspectives of each associate are both recognized and valued.
• We support a drug-free workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level