Digital Marketing Manager

Guaranty Bank & Trust•Oxford, MS

10h

About The Position

The Digital Marketing Manager is responsible for the bank’s digital marketing strategy, campaign performance, search visibility, analytics, website management, and digital vendor relationships. The role combines strategic planning, performance optimization, and hands-on ownership of platforms and initiatives that support organizational growth and enhance customer experience. The position develops and manages campaigns across digital channels, oversees search and analytics tools, maintains website and other digital assets, and coordinates with internal stakeholders and external vendors. It also ensures marketing initiatives and digital content comply with applicable banking regulations and internal policies. The role reports to the Chief Marketing Officer and supervises no positions.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
Strong analytical, project management, communication, and problem-solving skills.
Ability to translate analytics and performance data into clear insights and actionable recommendations.
Ability to configure and manage digital measurement platforms, troubleshoot tracking issues, and maintain accurate campaign and conversion data.
Ability to operate effectively in both strategic and hands-on roles.
Demonstrated proficiency in alpha/numeric data entry.
Demonstrated accountability, accuracy, active listening, conceptual and critical thinking, confidentiality, ethical conduct, integrity, respect, and commitment to community development.

Nice To Haves

5–7+ years of experience in digital marketing, search marketing, analytics, website management, or related fields.
Experience planning and managing paid media campaigns, digital platforms, websites, budgets, and vendor relationships.
Deep knowledge of SEO, local search, reputation management, Google Analytics, Google Tag Manager, Google Search Console, campaign tracking, attribution, and digital marketing performance measurement.
Experience working within a regulated industry.
Banking or financial services marketing experience.

Responsibilities

Develop and execute digital marketing strategies that support organizational growth objectives and business priorities.
Plan, manage, and optimize digital campaigns across search, display, OTT, paid social, email, and customer onboarding channels.
Partner with business lines and internal stakeholders to identify campaign opportunities and translate business goals into marketing programs.
Manage campaign budgets, targeting strategies, channel recommendations, and creative requirements to maximize performance.
Oversee campaigns from planning and implementation through ongoing optimization and post-campaign analysis.
Monitor lead generation, conversion performance, and customer acquisition, and recommend improvements to results and return on investment.
Ensure campaigns and supporting materials comply with applicable banking regulations and internal policies.
Serve as the subject matter expert for SEO, GEO, reputation management, digital analytics, and performance measurement.
Administer, configure, and optimize Google Analytics, Google Tag Manager, Google Search Console, and related digital measurement platforms.
Develop and maintain campaign tracking, conversion tracking, event tracking, goal configuration, and attribution frameworks.
Manage Google Business Profiles and location listings across Google, Apple, and Bing, improving local search visibility and location accuracy.
Develop and execute reputation management strategies, monitor online reviews, identify trends, coordinate appropriate responses, and strengthen the bank’s online reputation.
Monitor search trends, competitive activity, customer behavior, and opportunities to improve online visibility and digital performance.
Develop dashboards, reports, and actionable insights to support data-informed decisions and continuous optimization.
Oversee website strategy, content, performance, and user experience.
Manage domain portfolio strategy, governance, and maintenance.
Identify opportunities to improve website performance, functionality, navigation, engagement, and conversion.
Ensure digital properties align with brand standards, business objectives, regulatory requirements, and compliance expectations.
Partner with Compliance, Legal, and business stakeholders to ensure marketing initiatives and digital content meet applicable regulations and internal policies.
Manage relationships with digital agencies, technology partners, and marketing vendors; establish goals, reporting expectations, timelines, and performance standards.
Evaluate vendor recommendations and performance, and hold vendors accountable for deliverables, service expectations, and results.
Ensure compliance with applicable federal banking regulations, including the Bank Secrecy Act, OFAC, Community Reinvestment Act, Americans with Disabilities Act, Right to Financial Privacy Act, Gramm-Leach-Bliley Act, and Federal Reserve regulations.
Work overtime as needed.
Assist other departments as needed and perform other duties as assigned.