Digital Marketing Manager

PPG Industries

22h • Hybrid

About The Position

PPG is seeking a Digital Marketing Manager to join our Digital team! You will lead the Digital Marketing Center of Excellence (COE), supporting the evolution of global B2B marketing into a data-driven, scalable growth engine. This role defines and leads the strategy, operating model, and execution of digital marketing, with a strong focus on Salesforce Marketing Cloud (SFMC), demand generation, and performance marketing to drive measurable pipeline impact across global business units. Blending strategy, operations, and hands-on execution, you will standardize best practices, enable advanced demand generation, and embed AI-powered marketing capabilities across the organization. You will report to the Director of Digital Product and Marketing.

Requirements

• 5+ years in B2B digital marketing or marketing operations
• Experience leading COE or global marketing operations
• Strong expertise in Salesforce Marketing Cloud and CRM
• Deep experience in demand generation and lead management
• Proven ability to drive data-driven decisions and influence stakeholders
• Experience with indirect influence across functions, regions, and seniority levels.
• Experience supporting enterprise-scale Salesforce implementations.
• Familiarity with AI-powered marketing tools or pilots in a B2B context.

Nice To Haves

• Background in complex B2B, industrial, or manufacturing environments, preferred.

Responsibilities

• Lead PPG's Digital Marketing Center of Excellence, setting a clear vision for scalable, data-driven marketing operations across U.S. and European business units.
• Design, implement, and continuously refine B2B demand generation processes, with particular emphasis on account-based marketing (ABM) and lifecycle/nurture programs.
• Act as an enterprise vantage point - identifying recurring execution challenges, tooling gaps, and process inefficiencies - and translating insights into concrete improvements.
• Develop standards, frameworks, and playbooks that improve consistency, speed, and effectiveness while allowing flexibility for business-unit needs.
• Define and execute a global digital marketing strategy grounded in data, customer insights, and business objectives.
• Build a performance driven culture, leveraging KPIs, attribution models, and ROI tracking.
• Translate analytics into actionable insights and executive level storytelling to demonstrate marketing impact.
• Lead SFMC strategy, adoption, and execution across multiple business units.
• Provide strategic direction and oversight of SFMC execution, partnering with technical and campaign teams.
• Design and scale automated customer journeys (lead nurture, lifecycle, ABM).
• Standardize lead management processes (scoring, routing, SLAs) in alignment with commercial excellence.
• Establish governance, best practices, and enablement to drive platform adoption and data integrity.
• Partner with IT and CRM teams to ensure integration and scalability.
• Oversee marketing operations by managing and guiding teams executing campaigns, workflows, and governance processes.
• Manage and optimize the marketing technology stack (SFMC, CRM, DAM, CMS).
• Build and scale analytics frameworks and dashboards for marketing-to-revenue visibility.
• Drive continuous optimization through performance insights and test-and-learn approaches.
• Identify and scale AI-driven marketing capabilities (personalization, content, predictive insights).
• Evaluate, pilot, and scale AI use cases with measurable impact on campaign performance, efficiency, or personalization.
• Embed AI into campaigns, analytics, and customer journeys.

Benefits

• Opportunity to grow and develop your career
• Fulfilling workplace
• Environment for continuous learning
• Embraces the ideas and diversity of others
• Insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• Benefits will be discussed with you by your recruiter during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed