Digital Marketing Manager
About The Position
Our client is seeking a results-driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels. This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact. The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility. The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.
Requirements
- Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager
- Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels
- Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems
- Experience balancing strategic planning with hands-on execution
- Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly
- Excellent leadership, communication, and project management skills
Nice To Haves
- Experience leading marketing functions in B2B service-based, SaaS, or professional industries
- Background in account-based marketing (ABM) or performance-driven demand generation
- Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo
- Experience managing cross-functional marketing teams or external agencies
- Strong branding, storytelling, and positioning capabilities
- Experience scaling marketing systems in high-growth environments
Responsibilities
- Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals
- Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion
- Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
- Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed
- Identify scalable growth opportunities across acquisition, retention, and brand channels
- Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content
- Manage budgets and allocate spend strategically to maximize ROI and efficiency
- Oversee campaign messaging, positioning, and creative direction to maintain brand consistency
- Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition
- Test new acquisition channels, campaign structures, audiences, and messaging to improve results
- Track and analyze campaign performance metrics including CAC, CPL, ROAS, conversion rates, traffic, MQLs, SQLs, and revenue attribution
- Build dashboards and reports using platforms such as HubSpot, Google Analytics, Looker Studio, or other analytics tools
- Use data-driven insights to refine targeting, messaging, budget allocation, and campaign strategy
- Present actionable recommendations and performance updates to leadership regularly
- Continuously optimize campaigns through A/B testing and experimentation
- Collaborate with content, design, and technical teams to ensure cohesive execution across channels
- Guide messaging strategy and brand positioning to strengthen market visibility and engagement
- Support content initiatives including blogs, landing pages, outbound messaging, and campaign assets
- Ensure all marketing efforts align with brand voice, customer pain points, and business objectives
- Work closely with sales teams to improve lead quality, funnel conversion, and campaign alignment
- Coordinate with operations and product stakeholders to ensure marketing supports business priorities
- Contribute to broader growth strategy discussions and go-to-market initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
