Digital Marketing Manager

CHILDRENS THEATRE COMPANY•Minneapolis, MN

41d•$54,000 - $60,000•Onsite

About The Position

Children’s Theatre Company (CTC) is seeking qualified candidates for the position of Digital Marketing Manager. This full-time benefits-eligible position requires someone who has demonstrated skills and abilities in managing and executing digital marketing campaigns from strategy to delivery, who is knowledgeable about the use of email and social media in marketing campaigns, who is proficient in using data to inform decisions and improve performance and who has the ability to positively contribute to an anti-racist organization and assist in dismantling structural racism in marketing. Applicants for this role should have exceptional communication and analytical skills, and demonstrated creativity, collaboration, and project management skills. CTC is committed to equity, diversity, inclusion and justice in our organization and our community, and thus we seek a broad spectrum of employees. We strongly encourage and welcome applicants who are Black, Indigenous or People of Color, as well as those who are from other underrepresented communities. Led by Artistic Director Rick Dildine and Managing Director Ryan French, Children's Theatre Company (CTC) is the nation’s leading theatre for multigenerational audiences and is one of the 25 largest producing theatres in the United States. A winner of the Tony Award for Outstanding Regional Theatre, CTC creates extraordinary theatre experiences that educate, challenge and inspire young people. It has set standards of excellence in the quality of its productions, commitment to new work, and innovative education and community partnerships. CTC is dedicated to increasing justice, equity, diversity and inclusion in our audiences, our programs and in all of our hiring for staff, artists, and recruiting of board members. CTC is committed to a future where our theatre is a home for all people, all families, and is truly reflective of our community. We are also committed to providing a work environment that is free from discrimination. CTC prohibits discrimination in employment against any employee or job applicant because of that person’s race, color, creed, religion, ancestry, sex, national origin, disability, genetic information, age, sexual orientation, gender identity, gender expression, marital status, familial status, veteran status, status with regard to public assistance, membership in a local human rights commission or any other legally protected status. Collaborating closely with the Associate Director of Marketing, Senior Manager of Design and Digital, the Education team, and CTC’s digital marketing agency, the Digital Marketing Manager strategizes, plans, and implements paid digital advertising efforts to create high-impact campaigns that inspire engagement, deepen patron relationships, and advance CTC’s mission. This position plays a key role in defining data-driven digital marketing strategy and leads the implementation of all aspects of paid digital marketing and email campaigns, including targeted messaging for key audience segments, and ensuring cohesive, brand-aligned, and results-driven campaigns.

Requirements

Significant demonstrated knowledge and skill in management and execution of digital marketing campaigns, ideally in the performing arts, entertainment, or nonprofit sector
Demonstrated success managing multi-channel digital advertising, email marketing, and analytics
Proficiency with Google Ads, Meta Business Suite, GA4, and CRM systems (Tessitura experience preferred)
Strong understanding of SEO, SEM, content marketing, and emerging digital trends
Excellent writing, editing, and communication skills with an eye for design and storytelling
Collaborative leadership style with the ability to manage multiple priorities and partners in a fast-paced environment
Adaptability - Ability to adapt to rapid pace in a changing workplace
Analytical Skills - Ability to use thinking and reasoning to solve a problem
Creative - Ability to think in such a way as to produce a new concept or idea
Collaboration - Ability to work with others & be a positive team member contributing to a positive culture
Communication - Ability to clearly and concisely express ideas and ask questions effectively with others
Critical Thinking – Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
Decision Making - Ability to make critical decisions while following company procedures
Detail-oriented – Thoroughness and accuracy when completing a task through concern for all areas involved, no matter how small
Inclusive – Skill and value of providing equal access of opportunities and resources for people who might otherwise be excluded or marginalized
Project management skills – Ability to plan and manage workflows and personnel in a holistic and integrated fashion to ensure progress of projects, and awareness of responsibilities among staff
Self-Directed – Ability to prioritize work, work independently, and take initiative to successfully execute responsibilities
Strategic – Ability to think long-term and holistically about goals, connecting day-to-day tactics to broader organizational objectives and making data-informed decisions that advance the mission
Time Management - Ability to manage the available time to organize and complete work efficiently and effectively within given deadlines
A commitment to ethical conduct in all respects of the work environment
A commitment to creating a just, equitable and inclusive work environment
A commitment to the protection of confidential information to which this position has access
Ability to positively contribute to an anti-racist/anti-bias organization and work to dismantle structural racism in theatre

Nice To Haves

Tessitura experience preferred
A passion for the arts is a plus

Responsibilities

Plan, manage, and optimize paid digital marketing strategies and email communications for productions, subscription tickets, and education initiatives
Lead strategy and planning for media and search campaigns across Google, Google Grant, Meta, OTT, programmatic display, and other platforms, working with CTC’s digital agency to align targeting, creative, and pacing for optimal performance
Review Google Analytics dashboard in partnership with digital agency for website, search, digital advertising, and email to measure key metrics, report on findings, and provide recommendations for changes to strategy to maximize reach and engagement, and drive web traffic
Identify emerging platforms and technologies that enhance audience engagement
Manage planning, scheduling, list segmentation, design, and deployment of all Marketing and Education department email campaigns, including subscription, single tickets, and all Theatre Arts Training programs, student matinees, and other public events
Design, automate, and deploy pre- and post-show patron emails to build loyalty and encourage repeat attendance
Analyze performance and optimize content and cadence
Collaborate on website updates, SEO, and landing pages to enhance user experience and conversions
Support content capture efforts to deepen audience engagement and build interest in CTC’s Education classes and camps
Partner with Tessitura Database Administrator to utilize CRM data to generate targeted segmentation personalized campaigns that deepen engagement and retention
Develop proficiency in CRM system to build and export lists for all email campaigns and marketing mailings as needed, providing back-up to Tessitura Database Administrator
Provide back-up to Ticket Office Manager for text and ticket-delivery platform to enhance patron experience
Record and track all email campaigns within the shared digital communications calendar to coordinate efforts with the Education and Development teams
Provide digital strategy guidance across departments and initiatives, including Plays for New Audiences and institutional campaigns
Contribute to special projects and events that advance CTC’s marketing goals
Collaborate with all departments in the furtherance of CTC’s goal of being an anti-racist/anti-bias theatre that works towards Justice, Equity, Diversity, and Inclusion
Encourage and empower everyone to speak out against racist workplace practices and policies
Study topics that lead to a deeper understanding of how white supremacy, racial violence, and systemic racism have shaped American society and how that shapes CTC’s workplace and the lives of CTC employees
Positively contribute to the ACT One platform, creating a future where our theatre is a home for all people, all families, reflective of our community