Digital Marketing Manager

Marketing Direction•Saint Petersburg, FL

44d•Hybrid

About The Position

Execute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms. Manage campaigns across Google Ads, Meta, LinkedIn, HubSpot, and GoHighLevel for multiple concurrent clients with meaningful advertising budgets. This is a hands-on execution leadership role — you build the campaigns, configure the platforms, and deliver the results. This is a primarily remote position with occasional in-person collaboration in the Tampa Bay area. Florida candidates strongly preferred; open to exceptional candidates in other US states. Marketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We're known for our trademarked Marketing Direction Strategic Blueprint® methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution. We're seeking a Digital Marketing Manager to own execution across paid advertising, marketing automation, and analytics for both client programs and internal initiatives. This is a hands-on execution leadership role — you'll build campaigns, configure platforms, and deliver results, not manage a team or write strategy documents.

Requirements

5+ years hands-on digital marketing experience with demonstrated proficiency across marketing automation, paid advertising, and analytics
Recent, active platform experience (not legacy knowledge from years ago)
Track record of measurable results
Hands-on experience building workflows, sequences, and automations
Proficiency with at least 2-3 major platforms (HubSpot, Salesforce, Zoho, GoHighLevel, Mailchimp, etc.)
Experience with CRM configuration, lead scoring, and pipeline automation
Ability to troubleshoot integrations and data flow issues
Demonstrated hands-on experience across Google Ads, Meta, and LinkedIn
Experience managing meaningful budgets (not just small test campaigns)
Ability to build, optimize, and report on campaigns independently
Experience building dashboards and reporting systems (Looker Studio, Power BI, or similar)
Proficiency with Google Analytics (GA4) and Google Tag Manager
Ability to translate data into actionable insights
Experience with SEO tools (SEMrush, ahrefs) a plus
Comfortable learning new platforms quickly
Experience with platform integrations and troubleshooting
Familiarity with integration/automation tools (Make, Zapier, or similar)
Experience with project management platforms (Monday.com, Asana, ClickUp, Workamajig, or similar)
Proficiency with Excel for data analysis and reporting
Familiarity with AI tools (Claude, ChatGPT, Gemini, etc.) for productivity
Minimum of Bachelor's degree in business administration, marketing, or a related field.
Self-Directed: Can take strategic specifications and execute without hand-holding
Detail-Oriented: Catches errors before they reach clients; maintains quality standards
Reliable: Meets deadlines consistently; communicates proactively when issues arise
Adaptable: Comfortable with changing priorities and new platform requirements
Curious: Stays current with platform changes; proactively learns new tools

Nice To Haves

Agency or multi-client experience (understanding of billable time, client deliverables, agency economics)
Experience with GoHighLevel specifically
Experience with PPC optimization platforms (Optmyzr, Opteo, or similar)
Background in B2B professional services marketing
Experience with LinkedIn Sales Navigator for prospecting support
Google Ads and/or HubSpot certifications

Responsibilities

Build and maintain workflows, sequences, and automations per strategic specifications
Configure CRM systems, lead scoring, and pipeline automation
Execute email campaigns, nurture sequences, and triggered communications
Integrate platforms and troubleshoot data flow issues
Maintain automation infrastructure and documentation
Support both client DMAP delivery and internal demand generation
Build, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
Manage budgets ranging from small test campaigns to significant multi-channel programs
Execute A/B testing, audience optimization, and bid strategy adjustments
Deliver regular performance reporting with actionable insights
Troubleshoot tracking issues and ensure accurate attribution
Stay current with platform changes and new features
Build dashboards and reporting systems per strategic specifications
Implement tracking via Google Tag Manager
Execute regular reporting cadences (weekly, monthly, quarterly)
Ensure data accuracy across platforms and integrations
Create templates and documentation for consistent delivery
Translate data into clear, actionable client-ready reports
Own day-to-day operations of our marketing automation platform (GoHighLevel)
Manage platform configurations, workflow maintenance, and campaign setup
Provide technical ownership of project management platform implementation and ongoing management
Enable account managers and strategists to self-serve on project status and reporting
Troubleshoot platform issues and coordinate with vendors as needed
Document processes and train team members on platform usage