Digital Marketing Manager

Kapitus

8d•Remote

About The Position

We are looking for an experienced search engine marketer to join our Marketing team. You must be passionate about digital acquisition marketing, and experienced in building highly successful acquisition campaigns via search marketing and search engine optimization. A results-driven marketer you should be highly analytical and adept at making data driven decisions in a fast-paced environment. As an experienced hands-on SEM/SEO practitioner, you must have deep and current knowledge about best practices, processes and tools to maximize customer acquisitions through the intersection of search, social, display, video, and content marketing across multiple platforms. You must have a track record of managing multimillion-dollar annual digital marketing budgets. The ideal candidate will have a track record of achieving step change growth in user acquisitions through digital marketing. This role will have very high visibility and responsibility in the organization.

Requirements

Track record of increasing online acquisitions through path design and campaign management
5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display,
Previous experience managing annual budgets upwards of $13MM
programmatic/RTB
2+ years of experience supervising search marketing and design teams
Experience with ad networks including those for display, native, direct and programmatic buys
Hand-on experience with tools like SEM Rush, SpyFu, Google Analytics and Optimizely
Experience with marketing automation software like HubSpot and CRMs like Salesforce
Deep understanding of web data and ability to identify actionable insights from data
Highly analytical, adept at making business decisions based on data
Self-starter with intellectual curiosity and problem solving attitude
Deep knowledge of latest tools, processes and best practices for maximizing online acquisition
Experience in building target segments, optimizing landing pages and using A/B and multivariate testing processes
Ability to use AI tools or agents to support research, analysis, or reporting workflows
Ability to collaborate and communicate effectively across organization
Bachelor’s or Master’s degree in Marketing, Business or related field
Creative self-starter, team player with ability to multi-task and focus
Ability to adapt quickly to a fast-paced entrepreneurial environment
Experience with SEM campaigns regarding services for small business owners

Responsibilities

Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networks
Build online acquisition paths in collaboration with design and front end development team
Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)
Continually identify ad run experiments to improve spend performance
Stay abreast of latest search marketing changes and best practices
Directly manage SEM keywords, segments, ads, landing pages
Collaborate with content team and lead SEO strategy and execution for all digital properties
Manage external agencies as needed
Track and report all relevant SEM and SEO metrics to management and cross functional teams
Optimize and manage bids and run multi-variate testing for acquisition paths
Report and forecast spend and acquisition activity
Monitor tracking, tags, and conversion goals, flagging implementation issues
Work with sales, IT and marketing team members to execute search marketing initiatives
Stay abreast of competitive changes and bring new ideas to the team
Help with other marketing department functions as needed

Benefits

Competitive Base Salary Rangeof $74,600-$119,700. Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant’s final salary will depend on a number of factors including the applicant’s geographic location, skills, and experience
Annual Incentive Compensation Eligibility –Up to 10% annually
Health Insurance:We offer comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families.
100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
Voluntary Insurance:Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.
LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include: Pet and car insurance discounts. Financial services such as LegalShield. Relaxation and stress management tools, including a fully covered annual subscription to The Calm App.
Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
Tuition Reimbursement:Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events.
Transit Reimbursement:We also offer transit reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
Retirement Benefits: Our 401K plan is managed through Fidelity, featuring a 25% match on employee contributions, helping you plan for a secure financial future.
Paid Time Off and Sick Time