Digital Marketing Manager

Dotdash Meredith•New York, NY

21d•$75,000 - $90,000•Hybrid

About The Position

People Inc. is seeking a Digital Marketing Manager to support and execute the acquisition and retention marketing strategy for paid memberships. This is a hybrid role based in New York, with an in-office requirement of 3 days per week. Reporting into the Director Acquisition & Retention Marketing, Paid Memberships, this role is responsible for owning the end-to-end execution of email campaigns and onsite marketing campaigns for paid memberships. This includes day-to-day project management, campaign management, asset trafficking, QA, performance monitoring, and campaign optimization—supporting a broader vision to grow paid memberships and membership renewal rates. This is a highly collaborative, execution-focused position ideal for someone who thrives in fast-paced environments, brings strong attention to detail, and is deeply comfortable with email marketing, digital marketing and CRM tools. This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Requirements

Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
Minimum 5 years of hands-on experience in direct marketing, lifecycle marketing, consumer marketing or CRM, preferably for a subscription-based on paid product.
Proven ability to manage end-to-end campaign execution, including briefing, QA, deployment, and performance tracking.
Knowledge of onsite targeting/segmentation and campaign optimization
Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.
Analytical proficiency in reviewing performance data and making recommendations for improvement.
High level of organization and attention to detail, with experience managing multiple priorities.
Excellent written and verbal communication skills.
Comfort working in a highly matrixed, cross-functional environment.

Responsibilities

Create and project manage the development and optimization of email and onsite marketing programs and assets across awareness, sign up, onboarding, engagement, and retention as defined by the Director.
Coordinate deployment of cross-channel campaigns including email, website, browser notifications.
Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.
Write detailed project briefs and collaborate with marketing, copywriter, editorial, and design teams to ensure assets are timely, on-brand, and optimized for performance.
Review and traffic creative assets for stakeholder approval.
Set up campaign tracking links and UTMs, and coordinate tagging with product and engineering.
Maintain comprehensive documentation for all live and upcoming campaigns.
Monitor and report on campaign KPIs (e.g. conversion rate, click rate) using tools such as Piano, Looker, Iterable and other dashboards.
Surface insights, propose A/B tests, and recommend optimizations to improve acquisition and engagement performance over time.
Work closely with brand, magazine, and newsletter to align campaign execution with larger brand business goals.
Communicate progress and challenges to stakeholders in a timely and solutions-oriented manner.