Digital Marketing Manager for a Business Consulting and Services industry in the US (Home Based Part Time)

Virtual Coworker•Summit, NJ

4d•Remote

About The Position

This role is for a Digital Marketing Manager in the Business Consulting and Services industry, based in the US and working part-time from home. The position involves managing social media and email marketing campaigns, analyzing performance metrics, and developing content calendars. The manager will also be responsible for organizing digital assets, conducting competitive analysis, and identifying opportunities for workflow automation and process improvement. General administrative and operational support may also be required.

Requirements

Experience tracking ROI of social media posts and email campaigns
Experience preparing weekly and monthly reports
Experience conceptualizing, developing, and implementing client journey email campaigns using Mailchimp
Experience organizing brand assets, photography, and graphics for email campaigns
Experience analyzing metrics to improve and maximize engaging content
Experience conducting competitive analysis
Experience monitoring email campaign performance
Experience developing and managing monthly content calendars
Experience drafting captions and scheduling social media posts
Experience repurposing existing content into social media posts
Experience organizing brand assets, photography, and graphics for social media
Experience measuring and analyzing social media campaign performance
Experience monitoring current social media trends
Experience promoting events and initiatives through social media channels
Experience creating and sending Mailchimp email reminders for public programming
Experience creating and sending post-event emails
Experience developing promotional marketing materials for public programming
Experience supporting the development of the public programming pipeline
Experience identifying opportunities to automate and streamline workflows
Experience creating and documenting Standard Operating Procedures (SOPs)
Experience recommending tools and process improvements
Experience providing general administrative and operational support

Responsibilities

Track ROI of social media posts and email campaigns
Prepare simple weekly and monthly reports
Conceptualize, develop, and implement client journey email campaigns using Mailchimp
Organize brand assets, photography, and graphics for email campaigns
Analyze metrics to improve and maximize engaging content
Conduct competitive analysis
Monitor email campaign performance
Develop and manage monthly content calendars
Draft captions and schedule social media posts
Repurpose existing content into social media posts
Organize brand assets, photography, and graphics for social media
Measure and analyze social media campaign performance
Monitor current social media trends
Promote events and initiatives through social media channels
Create and send Mailchimp email reminders for public programming
Create and send post-event emails
Develop promotional marketing materials for public programming
Support the development of the public programming pipeline
Identify opportunities to automate and streamline workflows
Create and document Standard Operating Procedures (SOPs)
Recommend tools and process improvements
Provide general administrative and operational support as needed