Digital Marketing Manager - Aravaipa Colorado

Aravaipa•Colorado Springs, CO

45d•Hybrid

About The Position

This is a part-time, hybrid position based in Colorado Springs, CO and the surrounding area. Candidates must live in Colorado’s Front Range region or be willing to relocate prior to start date. The Digital Marketing Manager owns the day-to-day execution of Aravaipa Colorado’s social media and e-mail presence. Working directly with the Director of Marketing, this person is responsible for content creation, community engagement, and race day coverage across our Colorado race portfolio. This is an individual contributor role with no direct reports. Race coverage is a significant part of this job. You will be on-site at a minimum of 10 events throughout the year, often starting before sunrise. The content you capture and publish in real time is one of the most visible things Aravaipa puts into the world.

Requirements

1 to 3 years managing social media accounts for a brand, organization, or public figure, or an equivalent body of demonstrated work
Strong short-form video skills including shooting, editing, and publishing for Instagram Reels and TikTok
Solid photography skills including comfort shooting outdoors and in low-light conditions
Proficiency with video editing tools such as CapCut, Edits, or equivalent
Proficiency with Canva or equivalent
Clear, confident writing ability for captions and social copy
Familiarity with Meta Business Suite and social media scheduling or analytics tools
Highly organized with the ability to manage multiple deadlines independently
Available to work a minimum of 10 race weekends per year with early morning start times
Genuine involvement in the trail running, ultrarunning, or broader endurance sports community
Colorado Front Range-based or willing to relocate before start date
A portfolio of social media content you have created and published

Nice To Haves

Coordinating content with freelancers or contractors
Familiarity with livestream production or event media coverage
Experience working with outdoor, endurance, or lifestyle brands

Responsibilities

Own day-to-day publishing across Aravaipa Colorado’s core social media accounts
Plan and schedule content in alignment with the campaign calendar set by the Director of Marketing
Engage with the community by responding to comments, DMs, and tags in a timely and authentic way
Monitor incoming messages for customer service needs and route them to the right person
Flag partnership, sponsorship, and collaboration inquiries to the Director of Marketing
Track performance and bring insights and recommendations to regular check-ins
Shoot, edit, and publish short-form video optimized for each platform
Capture photography at races and events for use across social, email, and other channels
Write copy for posts, captions, and social-first content
Maintain a consistent visual and tonal identity across all content
Attend and produce social content at a minimum of 10 of the specified race weekends throughout the year
Write and produce email campaigns for Colorado Races including but not limited to: registration opening, price increases, general promotion emails, and community newsletters.
Coordinate with the Director of Marketing on campaign timing, brand alignment, and list segmentation to ensure the local Colorado voice ladders up to the broader Aravaipa brand strategy and standards.
Source and coordinate stories and blog posts written by local runners and community members, helping connect and amplify local voices to through the Aravaipa website.
Execute content within brand guidelines and campaign frameworks set by the Director of Marketing
Participate in regular check-ins to align on priorities, campaigns, and upcoming launches
Assist with content planning for major moments including Golden Ticket races, registration opens, and seasonal campaigns
Share a monthly performance summary covering what worked, what did not, and why
Stay current on platform updates, content trends, and emerging formats
Bring new ideas and platform insights into regular team check-ins