Digital Marketing Manager

Guaranty Bank & Trust•Tupelo, MS

10h

About The Position

The Digital Marketing Manager is responsible for the bank’s digital marketing strategy, campaign performance, search visibility, analytics, website management, and digital vendor relationships. The role combines strategic planning, performance optimization, and hands-on ownership of platforms and initiatives that support organizational growth and improve customer experience. The manager develops and executes digital campaigns across search, display, OTT, paid social, email, and customer onboarding channels; oversees their budgets, targeting, creative requirements, implementation, optimization, and analysis; and monitors lead generation, conversion performance, and customer acquisition. The role also oversees SEO, local search, reputation management, digital measurement, websites, digital assets, and vendor relationships. Campaigns and digital content must comply with applicable banking regulations and internal policies. The position requires a bachelor’s degree in marketing, communications, business, or a related field. The posting lists 5–7+ years of relevant experience as preferred, along with digital marketing expertise, analytical and project-management skills, and the ability to work strategically and hands-on. Banking or financial services marketing experience is preferred but not required; experience in a regulated industry is a plus. The role reports to the Chief Marketing Officer and supervises no positions.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
Preferred experience of 5–7+ years in digital marketing, search marketing, analytics, website management, or related fields.
Experience planning and managing paid media campaigns, digital platforms, websites, budgets, and vendor relationships.
Deep knowledge of SEO, local search, reputation management, Google Analytics, Google Tag Manager, Google Search Console, campaign tracking, attribution, and digital marketing performance measurement.
Ability to configure and manage digital measurement platforms, troubleshoot tracking issues, and maintain accurate campaign and conversion data.
Ability to translate analytics and performance data into clear insights and actionable recommendations.
Strong analytical, project-management, communication, and problem-solving skills.
Ability to operate effectively in strategic and hands-on roles.
Ability to maintain confidentiality and conduct work with accuracy, integrity, ethical judgment, and attention to detail.
Ability to work overtime as needed.

Nice To Haves

Experience working within a regulated industry is a plus.
Banking or financial services marketing experience is preferred but not required.

Responsibilities

Develop and execute digital marketing strategies aligned with organizational growth objectives and business priorities.
Plan, manage, and optimize campaigns across search, display, OTT, paid social, email, and customer onboarding channels.
Partner with business lines and internal stakeholders to identify campaign opportunities and translate business goals into marketing programs.
Manage campaign budgets, targeting strategies, channel recommendations, and creative requirements.
Oversee campaigns from planning and implementation through optimization and post-campaign analysis.
Monitor lead generation, conversions, and customer acquisition, and recommend improvements to performance and return on investment.
Ensure campaigns and supporting materials comply with banking regulations and internal policies.
Lead SEO, GEO, reputation management, digital analytics, and performance measurement.
Administer, configure, and optimize Google Analytics, Google Tag Manager, Google Search Console, and related measurement platforms.
Develop and maintain campaign, conversion, and event tracking frameworks, goal configurations, and attribution models.
Manage Google Business Profiles and listings on Google, Apple, and Bing, improving local search visibility and location accuracy.
Monitor online reviews, identify trends, coordinate appropriate responses, and strengthen the bank’s online reputation.
Monitor search trends, competitors, customer behavior, and opportunities to improve visibility and digital performance.
Develop dashboards, reporting, and actionable insights for data-informed decisions and continuous optimization.
Oversee website strategy, content, performance, and user experience.
Manage domain portfolio strategy, governance, and maintenance.
Identify improvements to website performance, functionality, navigation, engagement, and conversion.
Ensure digital properties align with brand standards, business objectives, regulatory requirements, and compliance expectations.
Work with Compliance, Legal, and business stakeholders to ensure initiatives and digital content meet applicable regulations and internal policies.
Manage digital agency, technology partner, and marketing vendor relationships; set goals, reporting expectations, timelines, and performance standards; evaluate recommendations and performance; and hold vendors accountable for deliverables and results.
Ensure compliance with applicable federal banking regulations, including the Bank Secrecy Act, OFAC, Community Reinvestment Act, Americans with Disabilities Act, Right to Financial Privacy Act, Gramm-Leach-Bliley Act, and Federal Reserve regulations.
Work overtime as needed, assist other departments as needed, and perform other assigned duties.