Digital Marketing Manager (Hybrid)

American Medical Association•Chicago, IL

21h•Hybrid

About The Position

The American Medical Association (AMA) is seeking a Digital Marketing Manager for its Publishing team at its Headquarters in Chicago. This is a hybrid position requiring 3 days a week in the office. The role involves developing, designing, implementing, and optimizing marketing plans and tactics for the JAMA Network to achieve mission and business growth and engagement objectives. The manager will leverage analytics-driven insights, enhance personalization through segmentation and automation of ESP and CDP platforms, and collaborate with cross-functional teams to develop personalized campaigns and improve engagement and audience growth.

Requirements

Bachelor’s degree required in Marketing, Business, Communications, or a related field.
2.5+ years of experience in digital marketing or a related role.
Working knowledge of Customer Data Platforms (CDP), Email Service Provider (ESP) including drip and flow automation, paid media strategy and execution, SEO/AEO/GEO best practices, and Display Advertising.
Strong understanding of omni-channel marketing strategies and best practices.
Proficient with Google Ads, Paid Social, SEO/SEM tools, email marketing platforms, and analytics platforms.
Demonstrated experience with MarTech stacks.
Knowledge of platform integration required.
Strong analytical skills and proficiency in tools such as GA4, GTM, Adobe Analytics, Tableau, or Power BI.
Excellent communication and organizational skills with the ability to collaborate effectively across teams.
Exceptional attention to detail and the ability to work in a fast-paced environment and manage multiple initiatives simultaneously.
Strong project management and time management skills.

Nice To Haves

Experience with HTML, CSS and JavaScript a plus.
Experience with A/B and multivariate experiments is a plus.

Responsibilities

Develop, implement, and manage comprehensive digital marketing strategies to achieve business goals.
Work closely with editorial, analysts, product, and brand marketers to produce marketing strategies that have a high impact.
Develop data-driven recommendations to optimize marketing channels (email, site, etc.) based on KPIs such as user engagement, conversions, CTR, and ROI.
Identify growth opportunities and innovative approaches using new digital tools.
Manage and grow the company’s online reputation and presence across all digital channels.
Stay current with the latest industry trends, technologies, privacy regulations, scholarly publishing, and best practices.
Guide digital marketing team members in digital campaign build out and coordinate with internal/external partners.
Oversee and optimize campaigns across multiple channels, including search engine marketing (SEM), search engine optimization (SEO), email marketing (including drip and flow campaigns), paid media, display advertising, content marketing, and in-house advertising (house ads).
Utilize Customer Data Platform (CDP) to segment audiences and personalize marketing efforts.
Collaborate with cross-functional teams, including content, product, analytics and other internal stakeholders, to develop personalized campaigns while enhancing campaign performance, learners’ engagement and audience growth.
Analyze campaign performance and provide actionable insights using analytics tools in collaboration with the Analytics team.
Oversee campaign budgets, bids, and reporting to maximize ROI.
Assist Brand Marketing Team with Library Advisory Board and Market Research.
Work with Field Marketing team members to create digital experiences at events and email campaign follow up based on event email acquisition activity.
Collaborate with brand marketing to ensure established brand identity and voice are followed for all digital campaigns.
May include other responsibilities as assigned.