Digital Marketing Manager

The Luminos Fund•Boston, MA

2d•Hybrid

About The Position

The Luminos Fund, an international nonprofit dedicated to providing education opportunities to vulnerable children, is seeking a Digital Marketing Manager. This role is crucial for increasing awareness, engagement, and support for Luminos' educational mission. The ideal candidate will be an ambitious, creative, and data-driven marketer responsible for expanding Luminos' reach to potential donors and influencers, converting interest into tangible support, and managing social media, digital audience growth, and outreach for fundraising and awareness campaigns. Working collaboratively with the Development and Communications teams, the manager will amplify Luminos' stories and evidence to new audiences, engage existing online supporters, and improve the online experience for all Luminos supporters. A key objective will be to grow the online individual giving program, with success measured by the increase in online contributors. This position will oversee all aspects of digital marketing, including planning, execution, and reporting, ensuring alignment with the organization's broader messaging and editorial priorities. This is a new, full-time role reporting to the Senior Director of Communications within the Development & Communications team. While candidates based in Boston or London are preferred for team synergy, exceptional remote candidates within US Eastern Time and GMT time zones will be considered. Occasional travel may be required. The organization aims to fill this position as soon as possible.

Requirements

Bachelor's degree required.
5 years of progressively senior professional experience in digital marketing, communications, or fundraising, ideally in a nonprofit or mission-driven setting.
Proven experience with email marketing platforms (Mailchimp strongly preferred), including audience expansion and segmentation.
Experience with Salesforce or a comparable CRM, including using data to track engagement and inform strategy.
Experience using AI tools to achieve goals and streamline workflows (e.g., Claude).
Experience building or growing online individual giving or digital fundraising programs, with a track record of increasing donors and donor retention.
Demonstrated experience managing social media accounts and content calendars across major platforms, in real-time, with accuracy, and with urgency.
Exceptional writing and editing skills, with the ability to adapt tone and messaging for different audiences.
Comfort with analytics and reporting tools, and a data-informed approach to decision-making.
Excellent organizational skills and the ability to manage multiple projects and deadlines simultaneously.
Interest in global education, evidence-based approaches to learning, and locally led development.
Strong interpersonal skills and the ability to collaborate effectively across teams and time zones.

Nice To Haves

Experience with online donation platforms (e.g., Fundraise Up) and basic design tools (e.g., Canva) is a plus.
Experience working with celebrities, influencers, partners, and/or paid digital campaigns is a plus.

Responsibilities

Build Luminos’ online individual giving strategy, including designing and launching a new program, and growing this segment through new donor acquisition, conversion, stewardship, and retention, including recurring giving.
Develop distinct messaging and differentiated content, calls to action, and communication frequency for individual donors, in partnership with Development & Communications colleagues.
Create and implement a post-giving engagement plan, including gift acknowledgment, welcome and onboarding journeys, impact updates, and second-gift and recurring-giving invitations.
Manage Luminos’ presence on third-party online giving platforms, ensuring profiles are current, participating in platform campaigns, and tracking gifts and donor data in Salesforce.
Plan and execute email marketing campaigns in Mailchimp, including donor appeals, supporter journeys, and event communications.
Build and maintain audience segments, automated journeys, and A/B tests to improve engagement and conversion.
Lead digital outreach for major fundraising and awareness campaigns, from audience targeting and channel plans through launch, optimization, and follow-up.
Plan digital promotion and follow-up for fundraising campaigns, donor-focused events, and related announcements.
Keep campaign schedules, assets, approvals, tracking links, and results organized.
Own the day-to-day management of Luminos' social media channels, including channel planning, content calendars, drafting and scheduling posts, community engagement, and performance tracking.
Adapt content into effective platform-specific posts and campaigns, maintaining Luminos' voice, brand, and visual identity.
Develop and test strategies to reach prospective donors and supporters through organic campaigns, partner amplification, and paid promotion.
Identify relevant creators, advocates, and digital partners, and collaborate to build relationships that extend Luminos' reach.
Partner with colleagues and vendors to enhance the donor path on the Luminos website, particularly on campaign landing pages, email sign-up forms, donation pages, and giving flows.
Coordinate updates to campaign and fundraising pages, aligned with broader website content and editorial priorities.
Use Salesforce and other tools to understand supporter engagement across channels and recommend enhancements.
Be accountable for annual online giving targets, with growth in the number of online contributors as a key measure of success.
Set data-informed goals for social, email, web, and digital fundraising efforts, and report on reach, engagement, audience growth, and conversions with recommendations.
Align marketing activity with organizational messaging, program evidence, and the communications calendar.
Stay current on best digital marketing practices and recommend experiments that align with Luminos goals and resources.