Digital Marketing Specialist

Bloom Equity Partners • New York, NY

3d

About The Position

Bloom Equity Partners invests in B2B SaaS and tech-enabled services businesses. Digital marketing is a consistent growth lever across the portfolio, but the maturity of digital programs, websites, and marketing technology varies significantly from company to company. This role sits at the Bloom level and is deployed across portfolio companies in close coordination with other members of the Bloom Operating team. This is a 1099 role. The Digital Marketing Manager partners with Bloom portfolio companies to improve the commercial performance of their digital marketing programs. Where a digital demand strategy exists, the Digital Marketing Manager assesses it and helps sequence improvements. Where none exists, the Digital Marketing Manager helps build one. This is a hands-on role: evaluating website quality, prioritizing changes that drive inbound lead performance, configuring business processes in core systems (CRM, marketing automation, analytics, CMS), and advising on the technology tools each business needs. Success is defined by measurable improvements in pipeline contribution from digital channels at supported portfolio companies over activity volume or deliverable count.

Requirements

• 5 to 8 years in digital marketing across B2B SaaS, tech-enabled services, or comparable environments, weighted toward breadth over tenure. Agency-plus-in-house or multi-company experience is valued highly.
• Demonstrated ability to evaluate website quality commercially and partner with teams on CRO.
• Hands-on with CRM and marketing automation (Salesforce, HubSpot, Pardot, or equivalent): lead lifecycle, scoring, and routing.
• Working knowledge of CMS (Webflow, WordPress, or equivalent), analytics (GA4, GSC, SEMRush, or equivalent), and tag management (GTM). Enough technical fluency to diagnose problems and validate work without writing production code.
• Proven experience running or supporting digital campaigns across paid search, paid social, and SEO with clear pipeline outcomes.
• Practical experience implementing attribution frameworks and diagnosing tracking issues end-to-end.
• Commercial acumen and a daily orientation toward how digital marketing drives pipeline and revenue.

Nice To Haves

• PE-backed, high-growth, or founder-led experience.
• Experience supporting multiple businesses in parallel (agency, consulting, operating partner, or portfolio roles).
• Familiarity with AI-assisted marketing tooling for campaign operations, content, and analytics.

Responsibilities

• Assess existing digital demand strategies with portfolio marketing owners and identify where commercial results can be improved.
• Build strategies where none exist, aligning on goals, channel mix, and measurement.
• Translate commercial targets into digital demand plans with clear pipeline and efficiency expectations.
• Support execution and provide ongoing guidance to the teams responsible for delivery.
• Evaluate portfolio websites across commercial, technical, content, and user experience dimensions.
• Identify prioritized opportunities to improve inbound performance: CRO, messaging, navigation, page speed, SEO fundamentals, and form and tracking hygiene.
• Partner with portfolio teams and agencies to prioritize, brief, review, and validate website optimization work.
• Work directly in CMS platforms (Webflow, WordPress, or equivalent) to diagnose issues and validate changes. While production development skills are not required, technical fluency to recognize good work, struggling work, and the difference between the two is.
• Understand each portfolio company’s marketing stack and advise on the tools needed to meet commercial objectives.
• Configure core systems: CRM (Salesforce, HubSpot, or equivalent), marketing automation, CMS, analytics, and tag management.
• Define and implement lead lifecycle logic: routing, scoring, sales handoff, and sales-marketing SLAs.
• Identify and help implement integrations, automations, and AI-assisted capabilities that reduce manual effort or improve conversion.
• Apply established campaign management methodologies across paid search, paid social, display, retargeting, SEO, and email/nurture.
• Advise on campaign structure, targeting, creative, landing page alignment, and budget pacing.
• Review in-flight campaigns for commercial effectiveness and recommend specific changes based on performance data.
• Ensure campaigns are built with measurement, attribution, and pipeline impact designed in from the start.
• Review agency performance and deliverables through a commercial lens and recommend adjustments where return on spend is insufficient.
• Work with portfolio marketing leaders to implement workable attribution frameworks: source tracking, multi-touch logic (when appropriate), UTM discipline, and CRM-based pipeline attribution.
• Validate that analytics, tag management, CRM, and marketing automation are configured to produce reliable marketing-sourced pipeline and revenue reporting.
• Support the Bloom-level reporting cadence so digital performance is legible in PE-grade dashboards and investment reviews.
• Diagnose and resolve attribution breaks, including regressions from site launches, CRM changes, or tooling swaps.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed