Digital Marketing Manager

Tyson Foods•Springdale, AR

1d•Onsite

About The Position

Tyson Foods is seeking a digitally fluent marketer to manage consumer journey, CRM, website content and digital activation initiatives across assigned brands and priorities. This role will convert strategy into detailed plans, coordinate cross-functional execution and use performance insights to improve consumer experiences. The Digital Marketing Manager will work closely with Brand Marketing, IT, E-commerce, Data & Analytics, Digital Operations and agency partners. This person will own day-to-day workstreams, maintain clear calendars and deliverables, and bring forward competitive, consumer and channel insights that improve execution. This position will sit full time on-site at our World Headquarters in Springdale, Arkansas.

Requirements

Bachelor's Degree in Marketing or another business-related field is required.
5+ years of experience in digital marketing, CRM, consumer experience, content or a related discipline.
Experience managing digital campaigns, CRM programs, websites or integrated marketing workstreams.
Ability to turn consumer, competitive and performance data into clear recommendations.
Strong project-management skills, including calendar, timeline and cross-functional coordination.
Working knowledge of audience segmentation, content development, measurement and optimization.
Clear written, verbal and presentation skills.
Must reside in the United States to be considered.
Sponsorship is not available for this position.

Nice To Haves

An MBA is preferred.
Experience in consumer packaged goods, retail or another consumer-focused business.
Familiarity with Adobe Experience Manager, Adobe Journey Optimizer, Workfront or similar platforms.
Experience using approved generative AI tools for content versioning, research or workflow support.

Responsibilities

Develop journey maps and activation plans for assigned audiences, campaigns and lifecycle moments.
Manage CRM campaign planning, including audience requirements, briefs, content, approvals, deployment coordination and reporting.
Partner with analytics teams to monitor acquisition, engagement and retention performance and identify optimization opportunities.
Support segmentation, personalization and contact-strategy development.
Manage website content roadmaps and updates for assigned brands, ensuring accuracy, relevance, brand consistency and SEO intentionality.
Coordinate briefs, content development, reviews, publishing and quality assurance with internal and external partners.
Use site performance, search behavior and competitive analysis to recommend content and user-experience improvements.
Build and manage monthly and quarterly digital marketing calendars aligned to demand periods, launches and brand priorities.
Coordinate integrated activation across CRM, websites, email, social and online advertising.
Conduct competitive and category analysis, summarize implications and recommend actions.
Create test-and-learn plans, track results and translate findings into optimization recommendations.
Use approved AI tools to improve workflow efficiency, develop content variations and support personalization while maintaining brand and review standards.
Own project plans, timelines, budgets, dependencies, status updates and stakeholder communications for assigned initiatives.
Manage agency and partner deliverables, ensuring work is on strategy, on time and ready for activation.
Provide day-to-day guidance to Associate Manager talent and share best practices across teams.