Digital Marketing Manager

CHICAGO SHAKESPEARE THEATER•Chicago, IL

9d•$67,000 - $69,000•Onsite

About The Position

Chicago Shakespeare Theater’s Digital Marketing Manager is responsible for driving revenue, awareness, and engagement across the Theater’s digital channels, primarily website and email. This vital member of our team is a results-oriented, data-minded strategic digital marketer that creates and executes a cohesive plan to engage a diverse audience through timely email communication, website updates and content generation.

Requirements

3–5 years professional experience in digital communication, website development/design, preferably with an admissions-based experiential
Proficiency with a website content management system (WordPress a plus)
Extensive work with an email campaign platform (Active Campaign/Prospect2 a plus), exhibiting a demonstrated impact on improving campaign performance.
Strong analytical skills with a proven record of leading and managing SEO/SEM efforts, reporting on site metrics, and suggesting action steps—experience with Google tools such as Analytics (GA4 familiarity a plus), Search Console, and Tag Manager
Familiarity working with a CRM system (Tessitura a plus), and project management tools (Asana and Active Collab a plus)
HTML/CSS proficiency
Familiarity with Adobe Creative Cloud (Photoshop a plus)
Service, ingenuity, and collaboration
Emotional intelligence
Mission-driven
Strong written communications
Proactive, strong communication and attention to detail
Ability to manage multiple priorities and deadlines in a fast-paced environment
Proactive, collaborative, and solutions-oriented

Nice To Haves

WordPress a plus
Active Campaign/Prospect2 a plus
GA4 familiarity a plus
Tessitura a plus
Asana and Active Collab a plus
Photoshop a plus

Responsibilities

Spearhead and implement effective digital marketing strategies and tactics, focusing on email communications and website presence, that consistently supports the organization’s brand, revenue, conversion, participation, loyalty and channel usage goals
Plan, manage, and execute CST’s email strategy and calendar, accounting for a wide range of audience segments and demographics
Manage and update the key pages of CST’s website, chicagoshakes.com to improve audience experience
Create a long-range roadmap for website improvements on chicagoshakes.com, with the goal of improving purchase flow, sales conversions, and overall audience engagement
Manage a cross-departmental content calendar for website and emails. Efficiently collaborate with the teams involved (including Marketing/Communications, Box Office, Development, Education)
Devise strategies to increase online traffic and email list sign-ups
Keep up to date with industry benchmarks and innovations (with a focus on engagement, personalization, automation, A/B testing, and analysis). Develop plans to incorporate relevant activity into the Theater’s business practice
Oversee data integrity of the Theater’s email lists in tandem with CST’s Tessitura Administrator.
Track, measure, and report on regular digital KPIs and customer insights
Capitalize on opportunities to deepen the Theater’s relationship with audience members through digital initiatives and effective integration with the Theater’s CRM system, Tessitura
Participate in the life of the Theater providing support for related activities and events as needed
Model effective communication and support a positive work environment through professional conduct and maintaining confidentiality
Perform other duties as assigned.