Digital Marketing Manager

Keyloop • Montreal, QC

41d

About The Position

As our first Digital Performance Manager in Canada, you will be fluent in both English and French (written and spoken) and will own the end-to-end digital marketing performance for your customer portfolio - spanning SEO, AI search, PPC, paid and organic social. You will design and deliver integrated, results-driven digital strategies aligned to each client's objectives, while acting as their primary point of contact for all things digital.

Requirements

• A minimum of 3 years’ experience in a digital marketing role, with hands-on experience across SEO, AI search, PPC, and social media advertising
• Proven experience in creating and managing owned marketing strategies
• Proven experience planning, building, and optimizing paid campaigns on platforms such as Google Ads and Meta Ads
• Strong analytical skills with the ability to analyze and draw insights from large data sets across multiple channels
• Ability to demonstrate your expertise to customers and internal stakeholders, using data to support your ideas and recommendations
• Excellent verbal and written communication skills
• Ability to expertly identify and present new business opportunities to existing customers
• Ability to work autonomously and achieve the best results for your customer portfolio
• Prior account management experience, with a track record of building strong client relationships
• Fluent in both English and French (written and spoken)

Responsibilities

• Develop and deliver integrated digital marketing strategies for a portfolio of clients across SEO, AI search, PPC, and social media, ensuring delivery against primary objectives
• Plan, build, and optimize PPC and paid social campaigns, managing budgets to deliver against agreed KPIs and ROI targets
• Own the owned marketing strategy for your client base, including technical SEO, off-page SEO, on-page SEO and AI search optimization
• Manage organic social strategy and content calendars, ensuring brand consistency and engagement across relevant platforms
• Adopt an innovative way of working, identifying new channels and tactics to enhance the performance of clients’ marketing activity
• Become your clients’ primary point of contact for their digital marketing needs, building strong working relationships
• Ability to present and explain SEO, AI search, PPC, and social reasoning and solutions to all stakeholder hierarchies
• Lead client status calls, monthly performance reviews and quarterly business reviews, presenting campaign performance and recommendations across all digital channels, either face-to-face or remotely
• Identify areas of opportunity within your existing client base, to drive performance and deliver against departmental revenue targets
• Generate strong working relationships with our go-to-market and customer success teams to identify opportunities for growth and minimize customer churn
• Proactively identify and develop new business opportunities through SEO, AI search and paid marketing audits
• Share your experience and knowledge with other marketing services team members, acting as a digital subject matter expert for Canada
• Establish key performance indicators (KPIs) for your customer portfolio, monitor performance and drive tangible improvements
• Using data available in GA4, ad platforms, our business intelligence suite and other Martech platforms, analyze performance and embed data-led recommendations into your marketing plans
• Actively research and keep up to date with digital marketing trends across SEO, AI search, PPC, and social media

Benefits

• An inclusive environment to thrive.
• We are committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles - not just on key days, but every day.
• We believe people should be paid based on their performance, so our pay and benefits reflect this and are designed to attract the absolute best talent.
• We encourage everyone in our organization to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed