Digital Marketing Manager (Marketing and Communications)

Johns Hopkins University•Baltimore, MD

14h•Hybrid

About The Position

The Johns Hopkins University Whiting School of Engineering is seeking a Digital Marketing Manager. Reporting to the Associate Dean of Marketing and Communications, this position develops and executes online strategies to enhance brand presence, drive traffic, and increase engagement across digital channels. The Digital Marketing Manager will oversee social media, email marketing, WordPress websites, and web and social analytics, while managing content calendars, and performance reporting to meet business goals. The Digital Marketing Manager will design and lead communication efforts for a designated division, department, or center and oversee communications and marketing strategies and tactics to support strategic goals. The Digital Marketing Manager will develop and implement a comprehensive communications strategy to support the designated area's strategic priorities.

Requirements

Bachelor's Degree in a related field.
Five years of related experience.
Demonstrated knowledge of Microsoft applications such as Word, PowerPoint, Excel, Teams, and SharePoint.
WordPress (experience with ACF a plus), Adobe Photoshop/Premiere (or equivalents), Email Marketing Services.
HTML/CSS a plus.
Google Tag Manager a plus.
Strong ability to interpret data and turn insights into actionable marketing strategies.
Knowledge of dashboards, Power BI a plus
Social Media: LinkedIn, Instagram, Facebook , X, Reddit, YouTube, TikTok and relevant platforms
Project Management: (e.g., Asana, Trello)
Communications Planning - Intermediate
Content Marketing - Advanced
Crisis Communications - Intermediate
Digital Communications - Advanced
Editing - Advanced
Event Planning - Advanced
Media Monitoring and Analysis - Intermediate
Project Management - Intermediate
Vendor Relationship Management - Intermediate
Writing - Advanced

Nice To Haves

Experience: 5+ years in digital communications, digital marketing, social media management, or a related field.
Communication: Excellent written and verbal communication skills for content creation and team collaboration.

Responsibilities

Serve as the internal communications lead for a division, department or center.
Develop an internal communications plan for the designated area’s strategic plan including relevant reports, events, memos, and websites.
Plan, create, oversee, and edit internal communications strategies to keep faculty, staff, and students informed about important initiatives, goals, and events.
Ensure the efficiency and efficacy of communications between school leadership and faculty, staff, students, and other stakeholders.
Follow established university branding standards in all communications.
Liaise with members of related communication teams.
Write clear and effective content for audiences.
Pivot writing styles based on the format, message, audience, and purpose.
Lead the development of a cohesive internal communications strategy that builds community and positions the designated area as a vital part of the university.
Develop and maintain an internal communications calendar, ensuring efficient coordination of communications activities
Manage print and digital collateral.
Curate content from websites, social media, and news media to amplify the strategic plan across multiple platforms.
Advise and work with the communications team to write remarks and messages for leadership.
Plan and create templates for internal crisis communications announcements, e.g. building closures and other emergencies.
Edit content and manage editors for internal websites and SharePoint sites.
Contract and manage external vendors as needed.
Interact with communications experts across the university on various issues and best practices.
Execute strategies for cross-divisional communications efforts with other communications offices.
Ensure consistent use of university brand standards across all projects.
Develop and execute organic social media strategies across a variety of channels for the Whiting School and appropriate other products as needed.
Utilize tools like Adobe Creative Suit/Canva to create/edit content for social channels.
Execute paid social media strategies as needed.
Create, maintain and update web content on WordPress websites.
Oversee web content managers across school to ensure best practices are being followed.
Serve as resource for communications staff across the division for best practices.
Coordinate with development team/vendors on theme upgrades and maintenance.
Have basic understanding of SEO/SEM and collaborate with SEO vendor.
Oversee email platforms.
Manage internal email lists, support management of external email lists; work with graphic design/branding team to ensure content meets guidelines.
Track, analyze, and report on digital KPI’s both web and social using tools like Google Analytics and social platforms to optimize and report on performance.
Other duties as assigned.